Cac Roas Benchmark
mbfinotti/advertising-skills/skills/cac-roas-benchmarkby mbfinotti7ede9c641c67MIT1 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago
Compute a business's CAC and ROAS family metrics from real spend and outcome data, then judge whether the spend is healthy against three references - the business's own break-even, its own trailing history, and provenance-labelled external benchmarks - returning healthy, watch, unhealthy, or insufficient evidence. Use whenever the user asks whether their CAC is too high, whether a ROAS is good, what ROAS to aim for, whether ads are profitable, or mentions MER, blended CAC, payback period, or a spend health check - even if they never say 'benchmark'. Covers B2B/SaaS (cost per SQL, cost per closed-won, cohort lag) and B2C/ecommerce. Do NOT use to set those thresholds as policy - use mbfinotti/advertising-skills@ad-spend-guardrails instead.
Only the file list is public. File contents are available once the skill is installed in a workspace.
| Path | Size | Type |
|---|---|---|
| evals/evals.json | 35.7 KB | application/json |
| references/benchmark-sources.md | 15.6 KB | text/markdown |
| references/worked-examples.md | 8.5 KB | text/markdown |
| SKILL.md | 29.6 KB | text/markdown |
Source and attribution
Source:mbfinotti/advertising-skillsinskills/cac-roas-benchmarkat commit7ede9c6
License: MIT
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