Paid Media Scaling
by mbfinotti7ede9c641c67MIT1 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago
Decide when a proven paid campaign has earned a budget increase, how large each step should be, how the ramp sequences over weeks and months, and how to avoid performance collapse on the way up - including readiness gates, vertical vs horizontal scaling, and rollback triggers. Use whenever the user asks whether to scale a campaign, how fast ad spend can rise, mentions a budget ramp, a scaling ceiling, or says performance collapsed after the budget was raised - even if they never say 'scaling'. Covers B2B and B2C. Do NOT use to split a fixed total across campaigns (mbfinotti/advertising-skills@ad-spend-allocation) or to track daily spend against a set budget (mbfinotti/advertising-skills@ad-budget-pacing).
- 7ede9c641c67Currentcommit 7ede9c6Published Oct 8, 2026
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License: MIT
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