Referral Incentive Design

by mbfinottiba2db8acbec9MIT1 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago

Design the reward structure of a customer refer-a-friend program - who gets rewarded (referrer, friend, or both), reward type (cash, account credit, discount, product value, status), how much to pay against LTV/CAC and gross margin, when the payout fires, and whether to build a tiered reward ladder. Use whenever the user mentions referral incentives, refer-a-friend rewards, referral bonus amounts, give-X-get-Y offers, double-sided referral rewards, or asks how big a referral reward should be, even if they never say incentive. Covers end-customer rewards only. Do NOT use for commission rates paid to professional affiliates - use mbfinotti/partnerships-skills@affiliate-commission-structure instead.

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Source:mbfinotti/partnerships-skillsinskills/referral-incentive-designat commitba2db8a

License: MIT

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