Lead Routing

by mbfinotti2dedb3934ca7MITListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago

Design the assignment logic that routes inbound leads to sales reps - rule precedence and waterfall ordering, lead-to-account matching, territory assignment rules (geography, segment, industry, named accounts), round-robin variants (straight, weighted, capacity-based, availability-aware), fallback catch-all queues, SLA escalation and reassignment, and safe rollout of routing changes. Use whenever the user mentions lead routing, lead assignment, territory assignment, round-robin, lead distribution, "who gets this lead", a lopsided round-robin, or leads sitting unworked in a CRM queue - even if they never say "routing". Covers B2B account-based and B2C/PLG high-volume routing. Do NOT use for designing the lead score itself - use mbfinotti/revops-skills@lead-scoring instead.

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PathSizeType
evals/evals.json28.9 KBapplication/json
references/precedence-ladder-example.md6.9 KBtext/markdown
references/speed-to-lead-evidence.md7 KBtext/markdown
references/test-pack-and-rollout.md7.8 KBtext/markdown
SKILL.md22.6 KBtext/markdown

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Source:mbfinotti/revops-skillsinskills/lead-routingat commit2dedb39

License: MIT

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