Lead Scoring
by mbfinotti2dedb3934ca7MITListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago
Design, validate, and recalibrate a lead scoring model - fit and engagement signals, weighting, negative scoring and exclusions, decay, MQL/PQL threshold and tier setting, backtesting against closed-won/closed-lost outcomes, and governance; also diagnoses an existing broken model. Use whenever the user mentions lead scoring, an MQL threshold, fit vs engagement scoring, product-qualified leads, score decay, "score my leads", "our lead scores are wrong", "sales rejects our MQLs", or "too many junk MQLs" - even if they never say "scoring model". Covers B2B sales-led and B2C/PLG, rules-based design and predictive readiness. Do NOT use for assigning scored leads to reps - use mbfinotti/revops-skills@lead-routing instead.
- 2dedb3934ca7Currentcommit 2dedb39Published Oct 8, 2026
Source and attribution
Source:mbfinotti/revops-skillsinskills/lead-scoringat commit2dedb39
License: MIT
Content belongs to its original authors. SourceWeft indexes it from a public repository.
More from mbfinotti/revops-skills
Sales To Cs Handoff
mbfinotti
Designs a sales-to-CS handoff process spec: gated closed-won trigger, handoff packet, timing SLAs, kickoff pattern, acceptance step.
Sales Pipeline Hygiene
mbfinotti
Audits an active sales pipeline for stale deals, close-date push anomalies and missing forecast fields, producing an exception list.
Sales Forecast Diagnostic
mbfinotti
Diagnoses why an existing sales forecast is unreliable, attributing each miss to data, behavior, or demand causes and ranking fixes.
Revops Stack Rationalization
mbfinotti
Reviews an entire GTM/RevOps SaaS tool stack and produces keep, consolidate, replace, or cut verdicts timed to renewal windows.
Revops Radar
mbfinotti
Builds a personalised, time-budgeted watch list of verified RevOps and Sales Ops sources, with a quarterly refresh routine.
Revops Kickoff
mbfinotti
Routes a RevOps task to one skill in a collection and bootstraps or resumes a shared project context artifact.
More in Marketing & Sales
Deal Sourcing
anthropics
Guides a private equity deal sourcing pipeline: find target companies, check CRM history, and draft founder outreach emails.
Investment Proposal
anthropics
Guides creation of personalized investment proposals for prospective advisory clients, from discovery through slide deck, PDF, and summary.
Content Strategy
anthropics
Turns PayPal, QuickBooks or Square sales data into a prioritized 30-day content brief for small businesses.
Call List
anthropics
Builds a daily sales call list by ranking leads, adding talking points, proposing calendar blocks and drafting follow-ups.
Lead Triage
anthropics
Scores and routes inbound sales leads against an ICP and qualification framework, ranking backlogs by priority.
Draft Outreach
anthropics
Drafts personalized cold or follow-up sales outreach emails and creates them as reviewable drafts.