Sales Market Sizing
by mbfinotti1ef68881b2edMITListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago
Estimates TAM, SAM, and SOM for a market or sub-segment to ground sales capacity, territory, and quota planning - top-down, bottom-up on named accounts or population math, value theory, triangulation, a capacity-based SOM ceiling, and a per-layer refresh cadence. A macro planning exercise for sales leadership and RevOps, covering B2B and B2C. Use whenever the user mentions TAM, SAM, SOM, market size, addressable market, "how big is this market", or the number behind next year's quota, even without those acronyms. Sizes for planning, not pitching. Do NOT use for defining the ICP (mbfinotti/sales-skills@sales-icp-definition) or turning SOM into quotas (mbfinotti/sales-skills@sales-quota-setting).
- 1ef68881b2edCurrentcommit 1ef6888Published Oct 8, 2026
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Source:mbfinotti/sales-skillsinskills/sales-market-sizingat commit1ef6888
License: MIT
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