Sales Outreach Personalization
by mbfinotti1ef68881b2edMITListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago
Turns prospect signals into 2-3 ranked personalization angles for outreach, each pairing a dated, sourced signal with the problem it implies, a one-line hook, the ask it justifies, and a confidence/recency label. Covers B2B and B2C signals and 1:1 vs 1:few vs 1:many effort tiers, and never invents a signal. Use whenever the user mentions personalization, a trigger event, a funding round, a new hire or job change, a product launch, review mining, or "find a reason to reach out", even without the word personalize. Do NOT use for drafting the message - subject lines (mbfinotti/sales-skills@cold-email-subject-line-tester), openers (mbfinotti/sales-skills@cold-call-opener), and cadence (mbfinotti/sales-skills@sales-outbound-sequence) live elsewhere.
- 1ef68881b2edCurrentcommit 1ef6888Published Oct 8, 2026
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Source:mbfinotti/sales-skillsinskills/sales-outreach-personalizationat commit1ef6888
License: MIT
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