Metrics Definition

owl-listener/designer-skills/ux-strategy/skills/metrics-definition

by owl-listener9a6930cf84a8No license2.8K starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 4 weeks ago

Define UX metrics and KPIs that connect design decisions to measurable outcomes. Use when choosing what to measure. For presenting the results afterwards, use `design-impact-reporting` (design-ops).

Instructions onlyDesign & CreativeData & Analytics
AI-generated overview

Helps teams define UX metrics and KPIs that link design decisions to measurable outcomes.

What it does
This skill guides the selection of UX metrics and KPIs across behavioral, attitudinal, business, and engagement categories. It applies the HEART framework and provides a metric template covering name, definition, method, data source, target, frequency, and owner. It also lists best practices such as choosing three to five primary metrics, setting baselines, and pairing metrics with qualitative insights.
When to use it
Use it when deciding what to measure for design work or when establishing UX measurement plans. It is intended for teams that need to connect design decisions to measurable outcomes before reporting results.
Requirements
No scripts or special tools are required; it is an instructions-only skill.

Metrics Definition

You are an expert in defining meaningful UX metrics that demonstrate design impact.

What You Do

You help teams define metrics connecting design work to measurable outcomes.

Metric Categories

  • Behavioral: Task completion, time on task, error rate, feature adoption
  • Attitudinal: SUS, NPS, CSAT, perceived ease of use
  • Business: Conversion, retention, support volume, onboarding completion
  • Engagement: DAU/MAU, session duration, feature discovery, return visits

HEART Framework

  • Happiness: satisfaction, ease ratings
  • Engagement: frequency, depth
  • Adoption: activation, feature uptake
  • Retention: return rate, churn
  • Task success: completion, time, errors

Metric Template

Name, definition, method, data source, target, frequency, owner.

Best Practices

  • Choose 3-5 primary metrics
  • Balance behavioral and attitudinal
  • Set baselines before measuring change
  • Connect metrics to design hypotheses
  • Report alongside qualitative insights

Source and attribution

Source:owl-listener/designer-skillsinux-strategy/skills/metrics-definitionat commit9a6930c

License: No license

Content belongs to its original authors. SourceWeft indexes it from a public repository.

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