App Description Writer

rshankras/claude-code-apple-skills/skills/app-store/app-description-writer

by rshankras9ffb83138209No license784 starsListed Oct 9, 2026Updated Oct 9, 2026Repository updated 2 months ago

Generate compelling App Store descriptions that convert browsers into users. Use when writing initial descriptions, improving existing copy, or drafting promotional text and What's New for a major update.

Instructions onlyMarketing & Sales

AI-generated overview

Writes App Store promotional text, full descriptions, and What's New copy for app releases.

What it does: Guides the agent through gathering app basics, key features, social proof, and tone, then produces three App Store text types: promotional text, a full description, and What's New notes. It supplies structural templates, opening-hook examples, do's and don'ts, localization tips, and a character-limit reference table.
When to use it: Use when drafting an initial App Store description, improving existing store copy, or preparing promotional text and What's New for a major update.
Requirements: Instructions only; no scripts or packages. The agent needs Read, Write, Edit, Glob, Grep, and AskUserQuestion tools to gather information and write output.

App Description Writer

Generate compelling App Store descriptions that convert browsers into users.

When This Skill Activates

User needs to write initial App Store description
User wants to improve existing description
User is preparing for a major update
User asks about promotional text or What's New

Information Gathering

Before writing, ask about:

App Basics
- What does the app do? (one sentence)
- Who is it for? (target audience)
- What problem does it solve?
Key Features
- Top 3-5 features
- What makes it unique vs competitors?
- Any awards or recognition?
Social Proof
- Number of users/downloads (if impressive)
- Notable reviews or press mentions
- Any partnerships or integrations?
Tone
- Professional / Casual / Fun / Technical?
- Brand voice keywords?

Output Format

Generate all three text types:

1. Promotional Text (170 characters)

First thing users see
Should create curiosity or urgency
Can be updated without app review
Good for seasonal/sale messaging

2. Full Description (4000 characters max)

Structure:

[Opening Hook - 1-2 sentences, problem/benefit focused]
[Key Features with emoji bullets]• Feature 1 - benefit• Feature 2 - benefit• Feature 3 - benefit
[Social Proof paragraph - optional]
[How it works - brief explanation]
[Call to action]
[Support/contact info]

[Opening Hook - 1-2 sentences, problem/benefit focused]
[Key Features with emoji bullets]• Feature 1 - benefit• Feature 2 - benefit• Feature 3 - benefit
[Social Proof paragraph - optional]
[How it works - brief explanation]
[Call to action]
[Support/contact info]

3. What's New (4000 characters)

For updates:

[Version X.X highlights]
NEW• Feature addition
IMPROVED• Enhancement
FIXED• Bug fix
Thank you for your feedback!

[Version X.X highlights]
NEW• Feature addition
IMPROVED• Enhancement
FIXED• Bug fix
Thank you for your feedback!

Best Practices

Do's

Lead with the biggest benefit
Use short paragraphs (2-3 lines max)
Include relevant keywords naturally
Use emojis sparingly for scannability
End with clear call-to-action
Mention if there's a free trial/tier

Don'ts

Don't start with "Welcome to..."
Don't use ALL CAPS excessively
Don't include URLs (they're not clickable)

Examples

Promotional Text Examples

Productivity App:

Weather App:

Finance App:

Description Opening Examples

Problem-First:

Tired of losing track of important tasks? [App] turns your scattered thoughtsinto organized action plans in seconds.

Tired of losing track of important tasks? [App] turns your scattered thoughtsinto organized action plans in seconds.

Benefit-First:

Capture ideas the moment they strike. [App] is the fastest way to go fromthought to organized note, anywhere.

Capture ideas the moment they strike. [App] is the fastest way to go fromthought to organized note, anywhere.

Curiosity-First:

What if your to-do list actually helped you get things done? Introducinga smarter way to manage your day.

What if your to-do list actually helped you get things done? Introducinga smarter way to manage your day.

Localization Tips

When localizing descriptions:

Don't just translate—adapt to cultural context
Research local competitors' descriptions
Adjust feature emphasis by market
Use native speakers for review
Consider character limits in other languages (German expands ~30%)

Character Limits Reference

Templates

Template: Utility App

[One-line value proposition]
Stop [pain point]. Start [desired outcome].
✨ KEY FEATURES
• [Feature 1] — [Benefit in user terms]• [Feature 2] — [Benefit in user terms]• [Feature 3] — [Benefit in user terms]• [Feature 4] — [Benefit in user terms]
💡 HOW IT WORKS
[2-3 sentences explaining the core flow]
🎯 PERFECT FOR
• [User type 1]• [User type 2]• [User type 3]
[Social proof if available]
Download now and [call to action with benefit].
Questions? We're here to help: [support email]

[One-line value proposition]
Stop [pain point]. Start [desired outcome].
✨ KEY FEATURES
• [Feature 1] — [Benefit in user terms]• [Feature 2] — [Benefit in user terms]• [Feature 3] — [Benefit in user terms]• [Feature 4] — [Benefit in user terms]
💡 HOW IT WORKS
[2-3 sentences explaining the core flow]
🎯 PERFECT FOR
• [User type 1]• [User type 2]• [User type 3]
[Social proof if available]
Download now and [call to action with benefit].
Questions? We're here to help: [support email]

Template: Creative App

[Evocative opening that sparks imagination]
[App Name] puts [creative power] in your pocket.
🎨 CREATE
• [Creative feature 1]• [Creative feature 2]• [Creative feature 3]
📤 SHARE
• [Sharing/export feature]• [Community feature if applicable]
🔓 UNLOCK YOUR CREATIVITY
[Inspirational paragraph about what users can achieve]
Join [X] creators already using [App Name].
[Call to action]

[Evocative opening that sparks imagination]
[App Name] puts [creative power] in your pocket.
🎨 CREATE
• [Creative feature 1]• [Creative feature 2]• [Creative feature 3]
📤 SHARE
• [Sharing/export feature]• [Community feature if applicable]
🔓 UNLOCK YOUR CREATIVITY
[Inspirational paragraph about what users can achieve]
Join [X] creators already using [App Name].
[Call to action]

Template: What's New

Thanks for using [App Name]! Here's what's new in version X.X:
🆕 NEW• [Major new feature with brief explanation]
⚡️ IMPROVED• [Performance improvement]• [UX enhancement]
🔧 FIXED• [Bug fix users complained about]
Love [App Name]? Leave us a review — it helps more than you know! 💙
Feedback? [support email]

Thanks for using [App Name]! Here's what's new in version X.X:
🆕 NEW• [Major new feature with brief explanation]
⚡️ IMPROVED• [Performance improvement]• [UX enhancement]
🔧 FIXED• [Bug fix users complained about]
Love [App Name]? Leave us a review — it helps more than you know! 💙
Feedback? [support email]

Source and attribution

Source:rshankras/claude-code-apple-skillsinskills/app-store/app-description-writerat commit9ffb831

License: No license

Content belongs to its original authors. SourceWeft indexes it from a public repository.

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App Description Writer

App Description Writer

When This Skill Activates

Information Gathering

Output Format

1. Promotional Text (170 characters)

2. Full Description (4000 characters max)

3. What's New (4000 characters)

Best Practices

Do's

Don'ts

Examples

Promotional Text Examples

Description Opening Examples

Localization Tips

Character Limits Reference

Templates

Template: Utility App

Template: Creative App

Template: What's New

Source and attribution

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