
Corporate Event Strategy
samber/dev-event-organizer-skills/skills/corporate-event-strategyby samberaf0a7c0dcec0MIT3 starsListed Oct 9, 2026Updated Oct 9, 2026Repository updated 10 days ago
Decide what a company-run technical event is funded to accomplish, before anyone plans it - the goal mix (ecosystem goodwill, developer adoption, customer retention, sales pipeline, or a blend), who owns the budget line and which functions co-fund it, and the measurement commitment written before registration opens. Use whenever a company asks why it is running a user conference, community day, developer summit or roadshow, which goal to optimise, who should pay for it, or how to prove it worked to the people funding it, even when they only say "what is the ROI of our conference". Strategy layer only. Do NOT use to pick the event shape - use samber/dev-event-organizer-skills@business-event-formats - or to model the P&L - use samber/dev-event-organizer-skills@event-budget.
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