Tech Employer Branding
by samber98ed86da8babMIT2 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 10 days ago
Designs an employer-brand strategy for attracting software engineers - the engineering EVP, the channel plan (engineering blog, OSS presence, referrals, conference talks, compensation-transparency artifacts), a verification-surface audit (employer-review sites, compensation databases, anonymous forums), and the measurement baseline. Use whenever someone raises "engineering employer brand", "why can't we attract engineers", "developer hiring content strategy", "should we publish salary bands", "tech recruiting brand", or engineering offer-acceptance dropping - even if they frame it as a recruiting problem. Covers early-stage through big-company stages, junior through staff-level targeting. Not DevRel program strategy - use samber/developer-relations-skills@devrel-strategy.
- 98ed86da8babCurrentcommit 98ed86dPublished Oct 8, 2026
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