Seo Aeo Best Practices

by sanity-io88d6cdfa7cb0No licenseListed Oct 8, 2026Updated Oct 8, 2026

SEO and AEO best practices for metadata, Open Graph, sitemaps, robots.txt, hreflang, JSON-LD structured data, EEAT, and content optimized for search engines and AI answer surfaces. Use this skill when implementing page SEO, technical SEO, schema markup, international SEO, AI-overview readiness, or improving content for Google, ChatGPT, Perplexity, and similar assistants.

Instructions onlyMarketing & Sales
AI-generated overview

Reference guidance for SEO and AEO: metadata, structured data, EEAT, and AI answer readiness.

What it does
This skill supplies reference guidance on search engine optimization and answer engine optimization. It covers metadata and Open Graph tags, sitemaps, robots.txt, hreflang, JSON-LD structured data, Google's EEAT quality framework, and content prepared for AI answer surfaces. It points to four reference documents covering EEAT principles, structured data patterns, technical SEO, and AEO considerations.
When to use it
Use it when implementing page or technical SEO, adding schema markup, handling international SEO, or preparing content for AI assistants and AI overviews. It also fits evaluating content quality against EEAT principles.
Requirements
No scripts or tools; it is instructions plus four model-readable reference files. No credentials or network access are required.

SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

When to Apply

Reference these guidelines when:

  • Implementing metadata and Open Graph tags
  • Creating sitemaps and robots.txt
  • Adding JSON-LD structured data
  • Optimizing content for featured snippets
  • Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
  • Evaluating content quality using EEAT principles

Core Concepts

SEO (Search Engine Optimization)

Optimizing content to rank well in traditional search results (Google, Bing).

AEO (Answer Engine Optimization)

Optimizing content to be selected as authoritative answers by AI systems.

EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

Google's framework for evaluating content quality.

References

Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See references/ for detailed guidance:

  • references/eeat-principles.md — EEAT implementation and author schema
  • references/structured-data.md — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
  • references/technical-seo.md — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
  • references/aeo-considerations.md — AI/AEO considerations (AI Overviews, crawler management)

Source and attribution

Source:sanity-io/agent-toolkitinskills/seo-aeo-best-practicesat commit88d6cdf

License: No license

Content belongs to its original authors. SourceWeft indexes it from a public repository.

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