
Brand Profile
social-media-skills/skills/skills/brand-profileby social-media-skills6e30eeb2f6736bda8683b6bbaa674af3641d7945MITListed Oct 9, 2026Updated Oct 9, 2026
Use FIRST, before any other social media skill, to load or create the brand profile — the durable record of who a business is, who it serves, how it sounds, and what it will and won't say. Run this when the user says "set up my brand," "brand profile," "brand guidelines," "define our brand voice," "onboard," "get started," when work begins for a new business or client, or any time another social skill needs brand context that isn't already loaded. Works for ANY business: B2B SaaS, ecommerce, local and small business, agencies and their clients, personal brands and creators, and nonprofits. For writing actual posts, see the content skills; to derive a voice from an existing body of writing, use voice-builder; this skill only builds the shared context they all read.
Add to a SourceWeft workspace
- Open the skill in your dashboard and add it to a workspace.
- Enable it for the chats that should use it.
This skill is instructions only: it ships no scripts to execute.
Add to SourceWeftYou will be asked to sign in first, then taken straight to this skill.
Ask your agent to install it
Paste this prompt into Claude Code, Codex, Cursor or another agent that can run commands — or into SourceWeft chat. The agent reads this skill's install guide, shows you its source, license and scripts, and installs it with the SourceWeft CLI once you agree.
Read https://sourceweft.com/skills/gh-social-media-skills-skills-brand-profile-skills-brand-profile-990468b394e08751/install.md and install the skill it describes. Before installing, show me its source, license and whether it ships scripts, and wait for my OK. Ask me before changing anything else on my machine.Install it yourself from a terminal
For Claude Code, Codex, Cursor and other local agents. The SourceWeft CLI fetches the skill from its source repository at the commit scanned here, and verifies every file against the hashes recorded when the skill was scanned. If anything differs, nothing is written.
npx @sourceweft/cli skills install @social-media-skills/brand-profileAdd --agent claude-code, codex, cursor or universal to choose which agent gets it (Claude Code by default).
Upstream installer — not verified by SourceWeft
The open-source skills installer fetches the same pinned commit, but does not check the files against the hashes SourceWeft recorded.
npx skills add https://github.com/social-media-skills/skills/tree/6e30eeb2f6736bda8683b6bbaa674af3641d7945/skills/brand-profileSource and attribution
Source:social-media-skills/skillsinskills/brand-profileat commit6e30eeb
License: MIT
Content belongs to its original authors. SourceWeft indexes it from a public repository.
More from social-media-skills/skills

Youtube Shorts
social-media-skills
Drafts shootable YouTube Shorts scripts using a retention-focused framework, with publishing routed to a scheduling tool.

Youtube Publishing And Metadata
social-media-skills
Writes YouTube publish metadata — title, description with chapters, tags, category, privacy and madeForKids — and validates the publish config.

Youtube Long Form
social-media-skills
Plans YouTube long-form videos: packaging concepts, shootable scripts, retention structure and session strategy.

Voice Builder
social-media-skills
Builds a reusable voice guide (voice.md) from a person's or brand's real writing samples.

Writing Style And Tone
social-media-skills
Applies writing craft — style, tone and edit passes — to make drafts read as human and match a brand voice.

Viral Reverse Engineering
social-media-skills
Reverse-engineers why a specific piece of content went viral and extracts a repeatable mechanism to apply to the user's own niche.
More in Marketing & Sales

Deal Sourcing
anthropics
Guides a private equity deal sourcing pipeline: find target companies, check CRM history, and draft founder outreach emails.

Investment Proposal
anthropics
Guides creation of personalized investment proposals for prospective advisory clients, from discovery through slide deck, PDF, and summary.

Lead Triage
anthropics
Scores inbound HubSpot leads, ranks a call list with talking points, drafts follow-ups and proposes calendar slots.

Prospect
anthropics
Builds targeted account and contact prospect lists using Common Room's Prospector, with iterative refinement and web enrichment.

Account Research
anthropics
Builds a sourced research brief on a prospect company and optional contact, checks CRM ownership, and scores ICP fit.

Content Strategy
anthropics
Turns PayPal, QuickBooks or Square sales data into a prioritized 30-day content brief for small businesses.