Goals And Kpis
social-media-skills/skills/skills/goals-and-kpisby social-media-skills6e30eeb2f6736bda8683b6bbaa674af3641d7945No licenseListed Oct 9, 2026Updated Oct 9, 2026
Set social media goals and KPIs — measurable targets and north-star metrics that aren't vanity numbers. Use when someone wants to "set social media goals," "define our KPIs," "what should we be aiming for," "what's our north-star metric," "OKRs for social," or to turn vague ambitions ("grow our following," "go viral") into measurable targets. Builds a cascade: business goal -> SMART objective -> North Star KPI (one per channel by its win condition) -> supporting metrics, with benchmark-set targets and action thresholds. Uses the NORTH framework. Reads brand-profile + social-strategy first. It SETS the targets; analytics-and-reporting MEASURES against them. Targets come from real benchmarks (never fabricated baselines), KPIs must be controllable and non-vanity, and guardrails prevent gaming. Distinct from analytics-and-reporting (measures) and social-strategy (the whole plan).
- 6e30eeb2f6736bda8683b6bbaa674af3641d7945Currentcommit 6e30eebPublished Oct 9, 2026
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