Hashtag Strategy
social-media-skills/skills/skills/hashtag-strategyby social-media-skills6e30eeb2f6736bda8683b6bbaa674af3641d7945MITListed Oct 9, 2026Updated Oct 9, 2026
Use to build a hashtag and discoverability strategy for social posts — the modern (2026) approach, not the outdated "30 hashtags to go viral" playbook. Run when the user says "hashtags," "what hashtags should I use," "how many hashtags," "hashtag strategy," "help me get discovered/reach," asks "do hashtags still work / are hashtags dead," or asks how to tag a post. Reads brand-profile and audience first. Sets the keyword/social-SEO layer first (caption, on-screen text, spoken audio) because that — plus engagement and the content itself — drives discovery far more than hashtags now; then picks a tight, relevant, per-platform hashtag set (respecting caps like Instagram's enforced 5-tag limit), favors niche/mid-tier tags over generic mega-tags, and designs branded/campaign hashtags for community and tracking. Rotates sets rather than copy-pasting one block, and hands placement/publishing to scheduling-and-queue. Sets honest expectations: hashtags categorize and aid search; they are not a reach hack.
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npx skills add https://github.com/social-media-skills/skills/tree/6e30eeb2f6736bda8683b6bbaa674af3641d7945/skills/hashtag-strategySource and attribution
Source:social-media-skills/skillsinskills/hashtag-strategyat commit6e30eeb
License: MIT
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