Social Strategy
social-media-skills/skills/skills/social-strategyby social-media-skills6e30eeb2f6736bda8683b6bbaa674af3641d7945MITListed Oct 9, 2026Updated Oct 9, 2026
Use to set a brand's overall social media strategy — which channels to focus on (and which to ignore), what to achieve, the angle to win, and a realistic operating cadence. The top-level plan that sits above content pillars and the calendar. Run when the user says "social strategy," "social media strategy," "which platforms should I be on," "what's my plan," "should I be on TikTok/LinkedIn," or is starting or resetting their social presence. Reads brand-profile, audience-research, and content-pillars first. Makes real choices and trade-offs — especially what NOT to do — ties goals to the business not vanity metrics, and is honest that WoopSocial has no analytics (measurement is the platforms' native analytics). Produces a social-strategy.md. It names the objective; to turn it into SMART targets, KPIs, and North Star metrics, use goals-and-kpis. Works for any business.
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npx skills add https://github.com/social-media-skills/skills/tree/6e30eeb2f6736bda8683b6bbaa674af3641d7945/skills/social-strategySource and attribution
Source:social-media-skills/skillsinskills/social-strategyat commit6e30eeb
License: MIT
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