Contagious

by wondelaic172996495beMIT2.3K starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 4 weeks ago

Engineer word-of-mouth and virality using the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). Use when the user mentions "go viral", "word of mouth", "shareable content", "social currency", "why people share", "referral program", "nobody is sharing it", or "make this spread". Also trigger when designing shareable features, crafting social campaigns, or building products that spread through peer recommendation. Covers environmental triggers and high-arousal emotional content. For sticky messaging, see made-to-stick. For persuasion tactics, see influence-psychology.

  1. c172996495beCurrentcommit c172996Published Oct 8, 2026

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