Improve Retention

by wondelaic172996495beMIT2.3K starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 4 weeks ago

Diagnose and fix retention problems using behavior design (B=MAP). Use when the user mentions "users sign up but dont stick around", "activation rate", "onboarding friction", "retention metrics", "why users dont complete", "churn analysis", or "aha moment". Also trigger when analyzing cohort retention curves, designing activation milestones, reducing time-to-value for new users, or investigating why users quit after their first session. Covers the Ability Chain, prompt design, and tiny behaviors that compound. For habit loops and variable rewards, see hooked-ux. For intrinsic motivation, see drive-motivation.

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  1. c172996495beCurrentcommit c172996Published Oct 8, 2026

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License: MIT

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