Influence Psychology
by wondelaic172996495beMIT2.3K starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 4 weeks ago
Apply the seven principles of ethical persuasion (reciprocity, commitment, social proof, authority, liking, scarcity, unity) to product design, copy, and sales. Use when the user mentions "social proof", "persuasive copy", "why users dont convert", "ethical persuasion", "reciprocity", "scarcity tactics", "commitment and consistency", "shared identity", "in-group", "make my copy more persuasive", "increase trust", or "get more people to say yes". Also trigger when designing testimonial sections, crafting urgency messaging, or improving trust signals on landing pages. Covers the principles, when each applies, and ethical limits. For deal negotiation tactics, see negotiation. For viral word-of-mouth, see contagious.
Only the file list is public. File contents are available once the skill is installed in a workspace.
| Path | Size | Type |
|---|---|---|
| references/authority.md | 13.2 KB | text/markdown |
| references/case-studies.md | 15.7 KB | text/markdown |
| references/commitment-consistency.md | 12.4 KB | text/markdown |
| references/copywriting.md | 13.7 KB | text/markdown |
| references/ethics.md | 14 KB | text/markdown |
| references/liking.md | 14.7 KB | text/markdown |
| references/reciprocity.md | 11.1 KB | text/markdown |
| references/scarcity.md | 14.4 KB | text/markdown |
| references/social-proof.md | 13.9 KB | text/markdown |
| references/unity.md | 14.7 KB | text/markdown |
| SKILL.md | 16.7 KB | text/markdown |
Source and attribution
Source:wondelai/skillsininfluence-psychologyat commitc172996
License: MIT
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