Monetizing Innovation

wondelai/skills/plugins/product-strategy/skills/monetizing-innovation

by wondelaic172996495bed0fcd26896a9416b2093fd7073f0MIT2.3K starsListed Oct 9, 2026Updated Oct 9, 2026Repository updated 4 weeks ago

Design products and pricing around validated willingness to pay, from Ramanujam & Tacke's "Monetizing Innovation". Use when the user mentions "pricing", "how much should we charge", "willingness to pay", "pricing page", "packaging", "freemium vs free trial", "are we leaving money on the table", "nobody buys at this price", "price increase", or "good-better-best". Also trigger when designing or auditing pricing and packaging, validating willingness to pay before building, segmenting customers by value, or choosing between subscription, usage-based, and freemium models. Covers price-before-product, willingness-to-pay talks, the four failures (feature shock, minivation, hidden gem, undead), leader/filler/killer packaging, and behavioral pricing. For offers and guarantees, see hundred-million-offers. For what customers value, see jobs-to-be-done.

Instructions onlyBusiness & Finance

Only the file list is public. File contents are available once the skill is installed in a workspace.

PathSizeType
references/case-studies.md13.8 KBtext/markdown
references/four-failures.md12.9 KBtext/markdown
references/monetization-models.md11.8 KBtext/markdown
references/packaging-tiers.md11.4 KBtext/markdown
references/wtp-conversations.md13.1 KBtext/markdown
SKILL.md20.5 KBtext/markdown

Source and attribution

Source:wondelai/skillsinplugins/product-strategy/skills/monetizing-innovationat commitc172996

License: MIT

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