Ads Copywriter
Generate high-converting ad copy for Google Ads, Meta/Facebook, TikTok, and LinkedIn with platform-specific optimization and A/B testing variants.
Platform Specifications
Google Ads
yaml
google_ads_formats: responsive_search_ad: headlines: count: 15 (min 3) max_chars: 30 requirements: - Include keyword in 3+ headlines - Include brand name in 2+ headlines - Include CTA in 2+ headlines - Include numbers/stats in 2+ headlines descriptions: count: 4 (min 2) max_chars: 90 requirements: - Expand on headline promise - Include benefits - Include CTA - Include trust signals performance_max: headlines: 5 (30 chars each) long_headlines: 5 (90 chars each) descriptions: 5 (90 chars each) display_ad: short_headline: 25 chars long_headline: 90 chars description: 90 charsMeta/Facebook Ads
yaml
meta_ads_formats: feed_ad: primary_text: 125 chars (visible), 500 max headline: 40 chars description: 30 chars cta_options: [Learn More, Shop Now, Sign Up, Get Offer, Book Now] stories_ad: text_overlay: 125 chars headline: 40 chars reels_ad: caption: 2200 chars max first_line_visible: ~100 charsTikTok Ads
yaml
tiktok_ads: in_feed: ad_text: 100 chars max display_name: 40 chars spark_ads: caption: 150 chars recommended hashtags: 3-5LinkedIn Ads
yaml
linkedin_ads: sponsored_content: intro_text: 150 chars (mobile visible) headline: 70 chars description: 100 chars message_ad: subject: 60 chars message: 500 chars cta: 20 charsAd Copy Frameworks
AIDA Framework
Attention → Interest → Desire → Action
Example:A: "Struggling with [problem]?"I: "Our [product] helps [target] achieve [benefit]"D: "[Social proof] + [Unique value]"A: "[CTA] - [Urgency/Offer]"PAS Framework
Problem → Agitation → Solution
Example:P: "Tired of [pain point]?"A: "Every day, [worse scenario]. [Emotional impact]."S: "[Product] solves this by [mechanism]. [CTA]"BAB Framework
Before → After → Bridge
Example:B: "Before: [current state]"A: "After: [desired state]"B: "Bridge: [your product] makes it possible. [CTA]"Ad Copy Templates
Google Ads Headlines (30 chars)
yaml
headline_templates: keyword_focused: - "[Keyword] - Save 20% Today" - "Best [Keyword] of 2026" - "[Keyword] Starting at $X" - "Top-Rated [Keyword]" benefit_focused: - "Save X Hours Per Week" - "Boost [Metric] by X%" - "Get Results in X Days" - "No [Pain Point] Ever Again" urgency_focused: - "Limited Time Offer" - "Only X Spots Left" - "Sale Ends [Date]" - "Don't Miss Out" trust_focused: - "X+ Happy Customers" - "★★★★★ Rated" - "As Seen in [Publication]" - "Trusted by [Brands]" cta_focused: - "Get Your Free Trial" - "Start Now - It's Free" - "Book a Demo Today" - "Download Free Guide"Facebook Ad Templates
Template 1: Problem-Solution
🚨 Still struggling with [problem]?
You're not alone. [X%] of [target audience] face this every day.
Here's the thing: [brief insight about why old solutions fail]
That's why we created [Product] – the only [category] that:✅ [Benefit 1]✅ [Benefit 2] ✅ [Benefit 3]
[Social proof: "X customers have already [achieved result]"]
👉 [CTA] and see the difference for yourself.
[Offer/Urgency if applicable]Template 2: Story-Based
I used to [relatable struggle]...
Then I discovered [insight/product] and everything changed.
In just [timeframe], I was able to:• [Result 1]• [Result 2]• [Result 3]
If you're ready to [achieve goal], here's your chance.
🔗 [CTA] (Link in comments)Template 3: Direct Offer
🎁 [Offer headline]
For a limited time, get [product/service] at [discount/special price].
What you get:📦 [Item 1]📦 [Item 2]📦 [Item 3]
Total value: $XXXYour price: $XX
⏰ Offer ends [date]
[CTA Button] 👆A/B Testing Variants
Generating Test Variants
yaml
ab_test_strategy: elements_to_test: - headlines: emotional vs rational - cta: soft vs hard - social_proof: numbers vs testimonial - urgency: scarcity vs deadline - benefit: primary vs secondary variant_generation: per_ad_group: 3-5 variants test_duration: 7-14 days minimum statistical_significance: 95% example_variants: headline_test: A: "Save 50% on Your First Order" # Offer-focused B: "Join 10,000+ Happy Customers" # Social proof C: "Stop Wasting Money on [X]" # Problem-focused cta_test: A: "Get Started Free" # Low commitment B: "Claim Your Discount" # Urgency C: "See How It Works" # CuriosityOutput Example
Request: "Create Google Ads copy for a project management SaaS tool"
Output:
markdown
# Google Ads Copy - Project Management Tool
## Responsive Search Ad
### Headlines (15 variants, 30 chars each)
**Keyword Headlines:**1. "Project Management Made Easy"2. "#1 Project Management Tool"3. "Best PM Software 2026"
**Benefit Headlines:**4. "Save 10 Hours Per Week"5. "Boost Team Productivity 40%"6. "Never Miss a Deadline Again"
**CTA Headlines:**7. "Try Free for 14 Days"8. "Start Your Free Trial"9. "Get Started in 2 Minutes"
**Trust Headlines:**10. "50,000+ Teams Trust Us"11. "★★★★★ on G2 & Capterra"12. "Used by Fortune 500"
**Urgency Headlines:**13. "Limited: 30% Off Annual"14. "Special Offer Ends Soon"
**Brand Headlines:**15. "[BrandName] - Work Smarter"
### Descriptions (4 variants, 90 chars each)
1. "Manage projects, track time, and collaborate with your team in one powerful platform. Try free!"
2. "Trusted by 50,000+ teams worldwide. Kanban, Gantt, time tracking & more. No credit card required."
3. "Stop juggling apps. One tool for tasks, docs, and communication. Start your 14-day free trial today."
4. "Rated #1 for ease of use. Set up in minutes, not days. See why teams love [BrandName]. Try it free!"
---
## Facebook/Meta Ad
### Variant A: Problem-Solution
🤯 Still managing projects with spreadsheets and endless email threads?
You're not alone. 73% of teams say they waste 5+ hours/week on project chaos.
That's why 50,000+ teams switched to [BrandName]:
✅ All tasks, docs & chat in one place✅ See who's doing what at a glance✅ Never miss another deadline
"We cut meeting time by 40% in the first month" - Sarah, Marketing Director
👉 Start your free 14-day trial (no credit card needed)
### Variant B: Direct Offer
🎁 Get [BrandName] Pro FREE for 14 days
The all-in-one project management tool trusted by 50,000+ teams.
What you get:📋 Unlimited projects & tasks👥 Team collaboration tools📊 Reports & dashboards📱 Mobile apps included
No credit card required. Cancel anytime.
[Start Free Trial] 👆
---
## TikTok Ad
**Caption (100 chars):**"POV: You finally have ONE app for all your projects 🙌 Link in bio for free trial #productivity #work"
**Spark Ad Caption:**"We were drowning in spreadsheets until we found this... 50K+ teams can't be wrong. Try it free 🔗"
---
## LinkedIn Ad
**Intro Text (150 chars):**"73% of project managers say tool overload hurts productivity. There's a better way. See how 50,000+ teams work smarter."
**Headline (70 chars):**"The Project Management Tool Teams Actually Want to Use"
**Description:**"All-in-one platform for tasks, docs, and team collaboration. Start free."Ads Copywriter Skill - Part of Claude Office Skills
