Competitive Analysis

作者 claude-office-skills9c4c7d5cd281MIT499 个星标收录于 2026年10月8日更新于 2026年10月8日仓库8个月前更新

Analyze competitors systematically. Compare products, features, pricing, positioning, and market strategies. Generate comprehensive competitive intelligence reports.

仅含说明Business & Finance Marketing & Sales

AI 生成的概览

指导系统化的竞争对手分析，比较产品、功能、定价与定位，并生成竞争情报报告。

功能: 该技能提供结构化的竞争对手分析框架：界定分析范围，提供快速比较、完整画像、战略分析和销售对战卡等分析类型，并运用波特竞争对手分析、定位矩阵和功能对比矩阵等框架。它产出竞争分析报告模板，涵盖市场概览、竞争对手画像、功能与定价对比、定位图、SWOT、战略建议和销售对战卡。它还可通过 office-mcp 工具生成文档、电子表格和图表。
适用场景: 适用于为战略规划、产品定位或销售赋能准备竞争情报的场景。适合需要结构化比较竞争对手产品、定价和市场定位的团队，包括为销售对话准备对战卡。
运行要求: 仅为指令，不附带脚本。它引用 office-mcp 服务器及其 create_docx、create_xlsx 和 create_chart 工具来输出文档、电子表格和图表。它依赖公开信息，无法访问竞争对手内部数据或实时更新。

Competitive Analysis Skill

Overview

I help you systematically analyze competitors to inform strategic decisions. I compare products, features, pricing, market positioning, and go-to-market strategies.

What I can do:

Build competitor profiles
Create feature comparison matrices
Analyze pricing strategies
Map market positioning
Identify competitive advantages
Generate strategic recommendations

What I cannot do:

Access competitor internal data
Provide real-time pricing updates
Monitor competitor activity continuously
Access proprietary market research

How to Use Me

Step 1: Define the Scope

Tell me:

Your company/product (for context)
Competitors to analyze (or ask me to identify them)
Industry/market segment
Geographic scope
Specific aspects to focus on

Step 2: Choose Analysis Type

Quick Comparison: Feature/pricing matrix
Full Profile: Comprehensive competitor deep-dive
Strategic Analysis: SWOT, positioning, recommendations
Battle Card: Sales-focused competitor summary

Step 3: Specify Output

Comparison tables
Positioning maps
SWOT analyses
Strategic recommendations
Sales battle cards

Analysis Frameworks

Porter's Competitor Analysis

┌─────────────────────────────────────────────────────────────┐│                  Competitor Analysis                         │├─────────────────────────────────────────────────────────────┤│                                                              ││  1. Future Goals         2. Current Strategy                ││     - What drives            - How they compete             ││       the competitor?        - What are they doing?         ││                                                              ││  3. Assumptions          4. Capabilities                    ││     - About themselves       - Strengths                    ││     - About the industry     - Weaknesses                   ││                                                              ││             ↓ Combined = Competitor Response Profile ↓       ││                                                              ││  - What will competitor do?                                  ││  - Where is competitor vulnerable?                           ││  - What will provoke the greatest retaliation?              ││                                                              │└─────────────────────────────────────────────────────────────┘

┌─────────────────────────────────────────────────────────────┐│                  Competitor Analysis                         │├─────────────────────────────────────────────────────────────┤│                                                              ││  1. Future Goals         2. Current Strategy                ││     - What drives            - How they compete             ││       the competitor?        - What are they doing?         ││                                                              ││  3. Assumptions          4. Capabilities                    ││     - About themselves       - Strengths                    ││     - About the industry     - Weaknesses                   ││                                                              ││             ↓ Combined = Competitor Response Profile ↓       ││                                                              ││  - What will competitor do?                                  ││  - Where is competitor vulnerable?                           ││  - What will provoke the greatest retaliation?              ││                                                              │└─────────────────────────────────────────────────────────────┘

Competitive Positioning Matrix

                    Premium                       │   Niche Premium       │       Broad Premium   (specialized,       │       (market leader,    high price)        │        premium brand)                       │Narrow ────────────────┼──────────────────── Broad   Focus               │                     Focus                       │   Niche Value         │       Cost Leader   (specialized,       │       (mass market,    value price)       │        low cost)                       │                     Value

                    Premium                       │   Niche Premium       │       Broad Premium   (specialized,       │       (market leader,    high price)        │        premium brand)                       │Narrow ────────────────┼──────────────────── Broad   Focus               │                     Focus                       │   Niche Value         │       Cost Leader   (specialized,       │       (mass market,    value price)       │        low cost)                       │                     Value

Feature Comparison Matrix

Legend: ✅ Strong | ⚠️ Partial | ❌ Absent

Output Format

markdown

# Competitive Analysis Report: [Market/Product]
**Analysis Date**: [Date]**Prepared for**: [Company/Team]**Competitors Analyzed**: [Number]
---
## Executive Summary
[3-4 sentences summarizing key competitive findings and strategic implications]
**Key Takeaways**:1. [Takeaway 1]2. [Takeaway 2]3. [Takeaway 3]
---
## Market Overview
### Market Definition[Define the market being analyzed]
### Market Size & Growth| Metric | Value | Source ||--------|-------|--------|| Market Size | $[X]B | || Growth Rate | [X]% CAGR | || Key Trends | | |
### Competitive Landscape Overview[Description of competitive dynamics]
---
## Competitor Profiles
### Competitor 1: [Name]
#### Company Overview| Attribute | Details ||-----------|---------|| Founded | || Headquarters | || Employees | || Funding/Revenue | || Target Market | |
#### Product/Service Overview[Description of main offerings]
#### Strengths- [Strength 1]- [Strength 2]- [Strength 3]
#### Weaknesses- [Weakness 1]- [Weakness 2]- [Weakness 3]
#### Strategy[How they compete, go-to-market approach]
---
### Competitor 2: [Name][Same structure...]
---
### Competitor 3: [Name][Same structure...]
---
## Feature Comparison
| Feature/Capability | [You] | [Comp 1] | [Comp 2] | [Comp 3] ||-------------------|-------|----------|----------|----------|| [Feature 1] | | | | || [Feature 2] | | | | || [Feature 3] | | | | || [Feature 4] | | | | || [Feature 5] | | | | |
### Feature Analysis[Key observations from feature comparison]
---
## Pricing Comparison
| Tier/Plan | [You] | [Comp 1] | [Comp 2] | [Comp 3] ||-----------|-------|----------|----------|----------|| Entry/Free | | | | || Mid-tier | | | | || Enterprise | | | | |
### Pricing Insights[Key observations about pricing strategies]
---
## Positioning Map
[Description of how competitors are positioned]

# Competitive Analysis Report: [Market/Product]
**Analysis Date**: [Date]**Prepared for**: [Company/Team]**Competitors Analyzed**: [Number]
---
## Executive Summary
[3-4 sentences summarizing key competitive findings and strategic implications]
**Key Takeaways**:1. [Takeaway 1]2. [Takeaway 2]3. [Takeaway 3]
---
## Market Overview
### Market Definition[Define the market being analyzed]
### Market Size & Growth| Metric | Value | Source ||--------|-------|--------|| Market Size | $[X]B | || Growth Rate | [X]% CAGR | || Key Trends | | |
### Competitive Landscape Overview[Description of competitive dynamics]
---
## Competitor Profiles
### Competitor 1: [Name]
#### Company Overview| Attribute | Details ||-----------|---------|| Founded | || Headquarters | || Employees | || Funding/Revenue | || Target Market | |
#### Product/Service Overview[Description of main offerings]
#### Strengths- [Strength 1]- [Strength 2]- [Strength 3]
#### Weaknesses- [Weakness 1]- [Weakness 2]- [Weakness 3]
#### Strategy[How they compete, go-to-market approach]
---
### Competitor 2: [Name][Same structure...]
---
### Competitor 3: [Name][Same structure...]
---
## Feature Comparison
| Feature/Capability | [You] | [Comp 1] | [Comp 2] | [Comp 3] ||-------------------|-------|----------|----------|----------|| [Feature 1] | | | | || [Feature 2] | | | | || [Feature 3] | | | | || [Feature 4] | | | | || [Feature 5] | | | | |
### Feature Analysis[Key observations from feature comparison]
---
## Pricing Comparison
| Tier/Plan | [You] | [Comp 1] | [Comp 2] | [Comp 3] ||-----------|-------|----------|----------|----------|| Entry/Free | | | | || Mid-tier | | | | || Enterprise | | | | |
### Pricing Insights[Key observations about pricing strategies]
---
## Positioning Map
[Description of how competitors are positioned]

             High Price                 │[Comp A]         │         [Your Company]                 │

             High Price                 │[Comp A]         │         [Your Company]                 │

Low ─────────────────┼───────────────────── High Innovation │ Innovation │ [Comp C] │ [Comp B] │ Low Price


---
## SWOT Summary
### Your Competitive Position
| Strengths | Weaknesses ||-----------|------------|| | |
| Opportunities | Threats ||---------------|---------|| | |
---
## Competitive Advantages
### Your Advantages Over Competitors1. **vs [Comp 1]**: [Advantage]2. **vs [Comp 2]**: [Advantage]3. **vs [Comp 3]**: [Advantage]
### Areas Where Competitors Excel1. **[Comp 1]**: [Their advantage]2. **[Comp 2]**: [Their advantage]3. **[Comp 3]**: [Their advantage]
---
## Strategic Recommendations
### Immediate Actions1. [Action 1]2. [Action 2]3. [Action 3]
### Medium-term Strategy1. [Strategy 1]2. [Strategy 2]
### Competitive Responses to Watch1. [Potential competitor move]2. [Potential competitor move]
---
## Battle Cards
### vs [Competitor 1]
**When They Come Up**: [Typical scenarios]
**Their Pitch**: [How they position against you]
**Our Response**: [Counter-positioning]
**Key Differentiators**:- We have / They don't: [Feature]- They have / We don't: [Feature]
**Win Themes**: [What helps us win]
**Objection Handling**:- "[Objection 1]" → [Response]- "[Objection 2]" → [Response]
---
## Appendix
### Data Sources- Company websites- Product documentation- News and press releases- Industry reports- Review sites
### Methodology[How the analysis was conducted]
---
*Competitive intelligence is time-sensitive. Verify key data points before strategic decisions.*


---
## SWOT Summary
### Your Competitive Position
| Strengths | Weaknesses ||-----------|------------|| | |
| Opportunities | Threats ||---------------|---------|| | |
---
## Competitive Advantages
### Your Advantages Over Competitors1. **vs [Comp 1]**: [Advantage]2. **vs [Comp 2]**: [Advantage]3. **vs [Comp 3]**: [Advantage]
### Areas Where Competitors Excel1. **[Comp 1]**: [Their advantage]2. **[Comp 2]**: [Their advantage]3. **[Comp 3]**: [Their advantage]
---
## Strategic Recommendations
### Immediate Actions1. [Action 1]2. [Action 2]3. [Action 3]
### Medium-term Strategy1. [Strategy 1]2. [Strategy 2]
### Competitive Responses to Watch1. [Potential competitor move]2. [Potential competitor move]
---
## Battle Cards
### vs [Competitor 1]
**When They Come Up**: [Typical scenarios]
**Their Pitch**: [How they position against you]
**Our Response**: [Counter-positioning]
**Key Differentiators**:- We have / They don't: [Feature]- They have / We don't: [Feature]
**Win Themes**: [What helps us win]
**Objection Handling**:- "[Objection 1]" → [Response]- "[Objection 2]" → [Response]
---
## Appendix
### Data Sources- Company websites- Product documentation- News and press releases- Industry reports- Review sites
### Methodology[How the analysis was conducted]
---
*Competitive intelligence is time-sensitive. Verify key data points before strategic decisions.*

Tips for Better Results

Provide your company context for relevant comparison
Name specific competitors or describe the criteria to identify them
Specify focus areas (features, pricing, positioning, etc.)
Share any known information about competitors
Indicate the purpose (strategic planning, sales enablement, etc.)
Request battle cards for sales teams

Limitations

Cannot access competitors' internal data
Cannot provide real-time information
Analysis based on publicly available information
Cannot monitor competitor activity continuously
May not reflect most recent changes

Built by the Claude Office Skills community. Contributions welcome!

来源与署名

来源：claude-office-skills/skills位于competitive-analysis提交9c4c7d5

许可证： MIT

内容归原作者所有。SourceWeft 从公开仓库中收录这些内容。

举报或申请下架

Competitive Analysis

Competitive Analysis Skill

Overview

How to Use Me

Step 1: Define the Scope

Step 2: Choose Analysis Type

Step 3: Specify Output

Analysis Frameworks

Porter's Competitor Analysis

Competitive Positioning Matrix

Feature Comparison Matrix

Output Format

Tips for Better Results

Limitations

来源与署名

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