Seo Optimizer

作者 claude-office-skills9c4c7d5cd281MIT499 个星标收录于 2026年10月8日更新于 2026年10月8日仓库8个月前更新

SEO strategy and optimization - keyword research, on-page SEO, technical audits, content optimization, and rank tracking

仅含说明Marketing & Sales
AI 生成的概览

提供 SEO 策略指导：关键词研究、页面优化、技术审计、内容简报与排名报告。

功能
该技能提供结构化的 SEO 框架与清单，涵盖关键词研究与搜索意图分类；标题标签、元描述、标题层级、内链与网址等页面要素；以及可抓取性、可索引性、Core Web Vitals 和结构化数据等技术审计。它还提供内容简报与优化模板、月度排名跟踪报告格式，并用一篇博客文章优化示例演示流程。产出为规划文档、清单和建议，而非直接执行的改动。
适用场景
适用于规划或审查网站与页面的自然搜索策略时，例如构建关键词映射、开展技术 SEO 审计、为内容写作者提供简报，或编制月度 SEO 效果报告。
运行要求
不附带脚本或工具，仅为说明性指令。多个步骤引用外部服务与数据源，如 Google Keyword Planner、Ahrefs 或 Semrush、AnswerThePublic、Google Trends、Google Search Console、PageSpeed Insights、GTmetrix 和 WebPageTest，需要另行获取访问权限。

SEO Optimizer

Comprehensive SEO strategy and optimization covering keyword research, on-page SEO, technical audits, content optimization, and performance tracking.

Overview

This skill covers:

  • Keyword research and strategy
  • On-page SEO optimization
  • Technical SEO audits
  • Content optimization
  • Rank tracking and reporting

Keyword Research Framework

Research Process

yaml
keyword_research:  step_1_seed_keywords:    sources:      - brainstorm: core_product_terms      - competitors: top_3_competitor_keywords      - customer_language: support_tickets, reviews      - related_searches: google_suggestions        step_2_expand:    tools:      - google_keyword_planner      - ahrefs/semrush      - answerthepublic      - google_trends      step_3_categorize:    by_intent:      informational: "how to", "what is", "guide"      navigational: brand terms      commercial: "best", "vs", "review"      transactional: "buy", "pricing", "demo"        step_4_prioritize:    scoring:      search_volume: 1-5 (higher = better)      keyword_difficulty: 1-5 (lower = better)      business_relevance: 1-5 (higher = better)      priority_score: (volume × relevance) / difficulty

Keyword Mapping Template

yaml
keyword_mapping:  homepage:    primary: "[main product category]"    secondary: "[brand] + [category]"      product_pages:    primary: "[specific product name]"    secondary: "[product] features/pricing"      blog_posts:    primary: long_tail_informational    secondary: related_questions      landing_pages:    primary: high_intent_commercial    secondary: comparison_terms

On-Page SEO Checklist

Content Elements

yaml
on_page_checklist:  title_tag:    format: "Primary Keyword | Secondary Keyword | Brand"    length: 50-60 characters    requirements:      - keyword_at_start: true      - unique_per_page: true      - compelling_for_clicks: true        meta_description:    length: 150-160 characters    requirements:      - include_keyword: true      - include_cta: true      - unique_per_page: true        h1_tag:    count: 1 per page    requirements:      - include_primary_keyword: true      - different_from_title: slightly        heading_structure:    h2: main_sections (2-6)    h3: subsections    h4: details (if needed)    keywords: naturally_in_headings      content:    word_count:      product_page: 500-1000      blog_post: 1500-2500      pillar_page: 3000+    keyword_usage:      density: 1-2%      in_first_100_words: true      in_last_100_words: true      lsi_keywords: include_related_terms        images:    alt_text: descriptive + keyword    file_name: keyword-descriptive-name.jpg    compression: optimized_for_web      internal_links:    count: 3-5 per page    anchor_text: keyword_rich    structure: topic_clusters      external_links:    count: 2-3 to authority sites    rel: nofollow (if needed)

URL Structure

yaml
url_best_practices:  format: domain.com/category/keyword-slug    rules:    - lowercase: always    - hyphens: between_words    - length: under_75_chars    - keywords: include_primary    - no_dates: unless_news    - no_parameters: when_possible      examples:    good: "/blog/seo-optimization-guide"    bad: "/blog/2024/01/15/the-ultimate-seo-guide-for-beginners-in-2024/"

Technical SEO Audit

Audit Checklist

yaml
technical_seo_audit:  crawlability:    - robots_txt: properly_configured    - sitemap_xml: submitted_to_gsc    - crawl_errors: none    - blocked_resources: check      indexability:    - canonical_tags: correct    - noindex_pages: intentional_only    - duplicate_content: resolved    - thin_content: improved_or_noindexed      site_speed:    metrics:      - lcp: <2.5s (largest contentful paint)      - fid: <100ms (first input delay)      - cls: <0.1 (cumulative layout shift)    tools:      - google_pagespeed_insights      - gtmetrix      - webpagetest    common_fixes:      - image_optimization      - lazy_loading      - minify_css_js      - browser_caching      - cdn_implementation        mobile_friendliness:    - responsive_design: true    - tap_targets: adequate_size    - font_size: readable    - viewport_configured: true      https:    - ssl_certificate: valid    - mixed_content: none    - http_redirects: to_https      structured_data:    types:      - organization      - product      - article      - faq      - breadcrumb    validation: google_rich_results_test

Core Web Vitals Optimization

yaml
core_web_vitals:  lcp_optimization:    - preload_hero_image    - optimize_server_response_time    - remove_render_blocking_resources    - use_cdn      fid_optimization:    - minimize_javascript    - defer_non_critical_js    - use_web_workers    - break_up_long_tasks      cls_optimization:    - set_image_dimensions    - reserve_space_for_ads    - avoid_inserting_content_above_existing    - use_transform_animations

Content Optimization

Content Brief Template

yaml
content_brief:  title: "{SEO-Optimized Title}"    target_keyword:    primary: "[main keyword]"    secondary: ["keyword 2", "keyword 3"]    lsi: ["related term 1", "related term 2"]      search_intent: informational|commercial|transactional    target_word_count: 2000    outline:    - h2: Introduction      notes: hook + preview          - h2: What is [Topic]      h3: Definition      h3: Why it matters          - h2: How to [Main Action]      h3: Step 1      h3: Step 2      h3: Step 3          - h2: Best Practices      h3: Practice 1      h3: Practice 2          - h2: Common Mistakes        - h2: FAQ      questions: from_people_also_ask          - h2: Conclusion      include: cta        competitors_to_beat:    - url_1: word_count, gaps    - url_2: word_count, gaps    - url_3: word_count, gaps      unique_angle: what_makes_ours_different    internal_links:    - "[anchor text](/related-page)"      cta: what_action_should_reader_take

Content Optimization Checklist

yaml
content_optimization:  before_publishing:    - [ ] Primary keyword in title    - [ ] Primary keyword in first 100 words    - [ ] H2/H3 include keywords naturally    - [ ] Alt text on all images    - [ ] Internal links to related content    - [ ] External links to authority sources    - [ ] Meta description optimized    - [ ] URL is clean and includes keyword    - [ ] Content answers search intent    - [ ] Longer/better than competitors      after_publishing:    - [ ] Submit to Google Search Console    - [ ] Share on social media    - [ ] Build internal links from other pages    - [ ] Monitor rankings    - [ ] Update based on performance

Rank Tracking & Reporting

Monthly SEO Report

markdown
# SEO Performance Report - {Month}
## Organic Traffic Summary| Metric | This Month | Last Month | YoY ||--------|------------|------------|-----|| Sessions | 50,000 | 45,000 | +25% || Users | 40,000 | 36,000 | +22% || Conversions | 500 | 420 | +19% || Conv Rate | 1.0% | 0.93% | +7% |
## Keyword Rankings### Improved| Keyword | Old Rank | New Rank | Change ||---------|----------|----------|--------|| "project management software" | 15 | 8 | +7 || "best pm tool" | 22 | 12 | +10 |
### Declined| Keyword | Old Rank | New Rank | Change ||---------|----------|----------|--------|| "task tracking" | 5 | 9 | -4 |
### New Rankings| Keyword | Rank | Volume ||---------|------|--------|| "agile project management" | 18 | 2,400 |
## Top Pages by Traffic| Page | Sessions | Conv | CVR ||------|----------|------|-----|| /blog/pm-guide | 8,000 | 80 | 1.0% || /features | 6,000 | 120 | 2.0% || /pricing | 4,000 | 200 | 5.0% |
## Technical Health- Crawl errors: 0 ✅- Core Web Vitals: All passing ✅- Mobile usability: 100% ✅- Index coverage: 95% pages indexed
## Actions Taken1. Published 4 new blog posts2. Updated 3 existing posts3. Fixed 5 broken links4. Improved page speed on 10 pages
## Next Month Plan1. Target 5 new keywords2. Build 10 backlinks3. Launch pillar content on [topic]4. Technical fixes for [issues]

Output Example

Request: "Optimize this blog post for SEO: 'How to Manage Remote Teams'"

Output:

markdown
# SEO Optimization Recommendations
## Keyword Analysis**Primary Keyword**: "how to manage remote teams"- Search Volume: 2,400/mo- Difficulty: 45/100- Current Rank: Not ranking
**Secondary Keywords**:- "remote team management" (1,900/mo)- "managing remote employees" (1,300/mo)- "remote team tips" (880/mo)
## Title Tag**Current**: "How to Manage Remote Teams"**Optimized**: "How to Manage Remote Teams: 15 Proven Strategies (2026 Guide)"
**Why**: Adds specificity (15 strategies), year for freshness, stays under 60 chars
## Meta Description

Learn how to manage remote teams effectively with 15 proven strategies. From communication tools to building culture, discover what top remote managers do differently.

(155 characters, includes keyword, has CTA)
## Content Recommendations
### Structure

H1: How to Manage Remote Teams: 15 Strategies That Actually Work

H2: Why Remote Team Management is Different H3: The Unique Challenges H3: The Hidden Opportunities

H2: 15 Proven Remote Team Management Strategies H3: 1. Establish Clear Communication Channels H3: 2. Set Expectations Early ... (continue for all 15)

H2: Tools for Remote Team Management H3: Communication Tools H3: Project Management Tools H3: Time Tracking Tools

H2: Common Remote Management Mistakes to Avoid

H2: FAQ: Remote Team Management

  • How do you build culture remotely?
  • What's the best meeting frequency?
  • How do you handle different time zones?

H2: Conclusion: Start Managing Your Remote Team Better Today


### Word Count**Target**: 2,500-3,000 words**Current top result**: 2,200 words
### Internal Links to Add- /blog/remote-work-tools → "remote work tools"- /blog/team-communication → "team communication"- /features/collaboration → "collaboration features"
### Checklist- [ ] Add keyword to first paragraph- [ ] Include stats/data (e.g., "70% of workers...")- [ ] Add custom images with alt text- [ ] Include expert quotes- [ ] Add schema markup (Article + FAQ)

SEO Optimizer Skill - Part of Claude Office Skills

来源与署名

来源：claude-office-skills/skills位于seo-optimizer提交9c4c7d5

许可证： MIT

内容归原作者所有。SourceWeft 从公开仓库中收录这些内容。

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