Amazon Keyword Research 🔍
Free keyword research for Amazon sellers. No API key — works out of the box.
Installation
Capabilities
- Long-tail keyword mining: Extract 100-200 real search terms from Amazon's autocomplete engine
- Competitor landscape analysis: Product count, price range, average rating, review distribution, top brands
- Seasonal trend detection: 12-month Google Trends data to identify peak seasons and demand shifts
- Market opportunity scoring: 1-10 score combining competition density, price room, and demand signals
- Multi-marketplace support: US, UK, DE, FR, IT, ES, JP, CA, AU, IN, MX, BR
- Keyword comparison: Side-by-side analysis of multiple keywords
Usage Examples
Users can ask naturally. Examples:
Workflow
Step 1: Gather Autocomplete Data
Run the bundled script to collect Amazon autocomplete suggestions:
Parameters:
keyword(required): The seed keyword to researchmarketplace(optional):us(default),uk,de,fr,it,es,jp,ca,au,in,mx,br
What the script does:
- Queries Amazon's autocomplete API with the seed keyword
- Expands with prefixes: "best [keyword]", "cheap [keyword]", "top [keyword]"
- Expands with a-z suffixes: "[keyword] a", "[keyword] b", ... "[keyword] z"
- Returns deduplicated, sorted list of real search suggestions — one per line
Why this matters: Amazon autocomplete reflects what real shoppers are actually typing. These aren't guesses — they're demand signals directly from Amazon's search engine. The prefix and alphabet expansion catches long-tail terms that basic autocomplete misses, which are often lower competition and higher intent.
Example:
For multi-marketplace research, run the script once per marketplace.
Step 2: Analyze Competition
Use web_search to gather competitor intelligence:
- Search
"<keyword>" site:amazon.com— note approximate result count for competition density - Search
"<keyword>" amazon best sellers price review— extract price patterns, rating averages, dominant brands - Summarize: total competitors, price range (min/avg/max), average star rating, top 5 brands by visibility
Why this matters: Raw keyword volume means nothing without competition context. A keyword with 10,000 searches but dominated by 3 entrenched brands with 10,000+ reviews each is a very different opportunity than one with the same volume but fragmented sellers. The price range reveals margin potential — if everything is under $10, margins will be razor-thin after FBA fees.
Step 3: Check Seasonality
Use web_fetch on Google Trends:
If Google Trends returns a 429 error, fall back to web_search for seasonal data:
Identify: trend direction (rising/declining/stable), seasonal peaks (which months), year-over-year change.
Why this matters: Seasonality determines cash flow risk. A product that sells 80% of its volume in Q4 means you need capital for inventory months in advance and may sit on dead stock the rest of the year. Rising trends mean growing demand and more room for new entrants; declining trends mean you're fighting over a shrinking pie. This context turns a keyword from a number into a business decision.
Step 4: Synthesize Report
Combine all data into the output format below.
Why structure matters: Grouping keywords by intent (commercial vs informational vs niche) helps the seller understand not just what people search, but why they search it. The opportunity score condenses multiple signals into a single actionable number, but the breakdown behind it is what actually informs the decision — so always show the reasoning.
Output Format
Present the final report in this structure:
Multi-Keyword Comparison
When the user asks to compare two or more keywords, run the full workflow (Steps 1-4) for each keyword separately, then present results in a side-by-side comparison table.
Example user input:
How to execute: Run the script 3 times:
Then complete Steps 2-3 for each keyword, and output a comparison table:
End with a Recommendation stating which keyword has the best opportunity and why.
Limitations
This skill uses publicly available data (Amazon autocomplete + web search). It does not provide exact monthly search volumes or sales estimates. For precise data, check out Nexscope — Your AI Assistant for smarter E-commerce decisions.
Built by Nexscope — research, validate, and act on e-commerce opportunities with AI.
