Why Now

Why Now

Answer the question a seller actually has before reaching out: why this account, why now, and what to lead with.

Prerequisites

enrich_company_signals charges data credits — each signal returned counts as a record, but companies already under management (enriched within the last 12 months by your organization) are free. account_research consumes AI credits. get_gtm_context and WebSearch are free. Intent, news, and scoop availability depends on your ZoomInfo package; if a signal type is empty, work with what is available rather than treating it as "nothing happening".

Input

Provided via $ARGUMENTS:

• Company (required) — ZoomInfo company ID (preferred), or a name/domain to resolve via search_companies. If none is supplied, ask which company.
• Your angle (optional) — what you sell into them, or the play you are running. Sharpens the hooks.

Workflow

1. Anchor on your side. Call get_gtm_context (free) for offerings, ICP, competitors, and priorities. The "why now" only matters relative to what you sell.
2. Resolve the company. Use the ZoomInfo ID directly, or resolve a name/domain via search_companies.
3. Pull the signals and context. Run enrich_company_signals for the company with signalTypes: ["INTENT", "NEWS", "SCOOP"] (or omit signalTypes entirely, which returns all three) and account_research for deal/relationship and firmographic context, in parallel.
4. Corroborate and extend with web research. Use WebSearch for recent public developments that ZoomInfo may not carry (announcements, initiatives, leadership statements, funding) and to confirm anything time-sensitive. Capture URLs. Cross-check anything that looks stale.
5. Synthesize the case. Identify the strongest timing reasons — a signal that maps to one of your offerings or to a named risk/initiative. Build the thesis, then derive specific hooks. Ground every hook in a real signal with a date and source. If the signals are thin, say the timing case is weak rather than manufacturing urgency.

Output Format

Why now — [Company]

Timing thesis — 2-3 sentences on why this account is worth reaching out to now, framed by what you sell.

Signals behind it — the specific intent topics, news, and scoops driving the thesis, most compelling first, each with a date and source (URL for web items).

Hooks (2-4) — each:

• Angle — the opening idea.
• Built on — the signal it rests on (with source).
• Maps to — the offering or value it connects to.
• Opener — one line you could actually send or say.

If the case is weak — if signals are thin or stale, say so plainly and note what would change it (a trigger to watch for), rather than inventing a reason to reach out.