Kpi Dashboard Design

KPI Dashboard Design

Design effective dashboards that communicate key metrics clearly.

KPI Selection Framework

Good KPIs are:

• Relevant to business goals
• Measurable and quantifiable
• Influenced by the team
• Updated frequently
• Simple to understand

Common Business KPIs

Dashboard Layout

┌─────────────────────────────────────────────────┐│              Executive Summary                  ││  [Revenue ▲12%]  [Users ▲8%]  [Churn ▼2%]      │├─────────────────────┬───────────────────────────┤│                     │                           ││   Revenue Trend     │    User Acquisition      ││   (Line Chart)      │    (Bar Chart)           ││                     │                           │├─────────────────────┼───────────────────────────┤│                     │                           ││   Retention Funnel  │    Top Products          ││   (Funnel Chart)    │    (Table)               ││                     │                           │└─────────────────────┴───────────────────────────┘

Visual Design Principles

/* Traffic light colors for status */.metric-good { color: #22c55e; }    /* Green */.metric-warning { color: #f59e0b; } /* Amber */.metric-bad { color: #ef4444; }     /* Red */
/* Visual hierarchy */.metric-primary {  font-size: 2.5rem;  font-weight: 700;}
.metric-secondary {  font-size: 1.5rem;  font-weight: 500;}

Chart Selection

Interactivity Features

• Drill-down to detailed views
• Date range selection
• Filtering by segment
• Export to CSV/PDF
• Scheduled email reports

Best Practices

• Limit to 5-7 KPIs per dashboard
• Show trends, not just snapshots
• Use consistent color coding
• Include comparison periods (vs last month)
• Update data in real-time or hourly
• Review dashboard relevance quarterly

Common Mistakes

• Too many metrics (information overload)
• No clear visual hierarchy
• Missing context (no comparisons)
• Outdated or stale data
• Metrics without ownership