Company Intent Monitor
What is this account actively researching, and does any of it line up with what we sell?
Prerequisites
enrich_company_signals charges data credits — each intent signal returned counts as a record, but companies already under management (enriched within the last 12 months) are free. get_gtm_context is free. Intent availability depends on your ZoomInfo package; if no intent is on file, that is a real (and useful) answer, not an error.
Input
Provided via $ARGUMENTS:
- Company (required) — ZoomInfo company ID (preferred), or a name/domain to resolve via
search_companies. If none is supplied, ask which company. - Focus (optional) — topics or themes you care about, to weight the alignment read.
Workflow
- Set the lens. Call
get_gtm_context(free) for your offerings, ICP, and competitors — the basis for judging which topics matter. - Resolve the company. Use the ZoomInfo ID directly, or resolve a name/domain via
search_companies. - Pull intent. Run
enrich_company_signalswithsignalTypes: ["INTENT"]for the company. Read the topics, their signal scores, and recency. - Analyze alignment. Map each topic against your offerings and ICP: which topics indicate demand for something you sell, which point at a competitor's category, and which are noise. Call out the strongest aligned topics. Do not stretch a loosely related topic into a fit it does not have.
Output Format
Intent monitor — [Company]
Recent intent topics
Strongest first.
Alignment with your offerings — the topics that map to what you sell (and which offering), with a one-line reason each. Note any competitor-category intent separately.
Read — 1-2 lines: what the pattern suggests and whether this account is worth prioritizing now.
If there is no active intent — say so plainly; absence of intent is a legitimate result, and it means this account is not currently showing research-based demand.
