User Persona Creation
Table of Contents
Overview
User personas synthesize research into realistic user profiles that guide design, development, and marketing decisions.
When to Use
- Starting product design
- Feature prioritization
- Marketing messaging
- User research synthesis
- Team alignment on users
- Journey mapping
- Success metrics definition
Quick Start
Minimal working example:
Reference Guides
Detailed implementations in the references/ directory:
Best Practices
✅ DO
- Base personas on real research, not assumptions
- Include 2-3 primary personas
- Make personas specific and detailed
- Include direct user quotes
- Update personas based on new data
- Share personas across organization
- Use personas for all product decisions
- Include both goals and pain points
- Create personas for different user types
- Document research sources
❌ DON'T
- Create personas without research
- Create too many personas (>4 primary)
- Make personas too generic
- Ignore data in favor of assumptions
- Create personas, then forget them
- Use personas only for design
- Make personas unrealistically perfect
- Ignore secondary users
- Keep personas locked away
- Never update personas

