Competitive Analysis

by claude-office-skills9c4c7d5cd281MIT499 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 8 months ago

Analyze competitors systematically. Compare products, features, pricing, positioning, and market strategies. Generate comprehensive competitive intelligence reports.

Instructions onlyBusiness & Finance Marketing & Sales

AI-generated overview

Guides systematic competitor analysis, comparing products, features, pricing and positioning, and producing competitive intelligence reports.

What it does: This skill provides a structured framework for analyzing competitors: it defines scope, offers analysis types such as quick comparison, full profile, strategic analysis and battle cards, and applies frameworks including Porter's competitor analysis, a positioning matrix and feature comparison matrices. It produces a competitive analysis report template covering market overview, competitor profiles, feature and pricing comparisons, positioning maps, SWOT, strategic recommendations and sales battle cards. It can also generate documents, spreadsheets and charts through the office-mcp tools.
When to use it: Use it when preparing competitive intelligence for strategic planning, product positioning or sales enablement. It suits teams that need structured comparisons of competitors' products, pricing and market positioning, including battle cards for sales conversations.
Requirements: Instructions only; no scripts are shipped. It references the office-mcp server with create_docx, create_xlsx and create_chart tools for document, spreadsheet and chart output. It relies on publicly available information and cannot access competitor internal data or real-time updates.

Competitive Analysis Skill

Overview

I help you systematically analyze competitors to inform strategic decisions. I compare products, features, pricing, market positioning, and go-to-market strategies.

What I can do:

Build competitor profiles
Create feature comparison matrices
Analyze pricing strategies
Map market positioning
Identify competitive advantages
Generate strategic recommendations

What I cannot do:

Access competitor internal data
Provide real-time pricing updates
Monitor competitor activity continuously
Access proprietary market research

How to Use Me

Step 1: Define the Scope

Tell me:

Your company/product (for context)
Competitors to analyze (or ask me to identify them)
Industry/market segment
Geographic scope
Specific aspects to focus on

Step 2: Choose Analysis Type

Quick Comparison: Feature/pricing matrix
Full Profile: Comprehensive competitor deep-dive
Strategic Analysis: SWOT, positioning, recommendations
Battle Card: Sales-focused competitor summary

Step 3: Specify Output

Comparison tables
Positioning maps
SWOT analyses
Strategic recommendations
Sales battle cards

Analysis Frameworks

Porter's Competitor Analysis

┌─────────────────────────────────────────────────────────────┐│                  Competitor Analysis                         │├─────────────────────────────────────────────────────────────┤│                                                              ││  1. Future Goals         2. Current Strategy                ││     - What drives            - How they compete             ││       the competitor?        - What are they doing?         ││                                                              ││  3. Assumptions          4. Capabilities                    ││     - About themselves       - Strengths                    ││     - About the industry     - Weaknesses                   ││                                                              ││             ↓ Combined = Competitor Response Profile ↓       ││                                                              ││  - What will competitor do?                                  ││  - Where is competitor vulnerable?                           ││  - What will provoke the greatest retaliation?              ││                                                              │└─────────────────────────────────────────────────────────────┘

┌─────────────────────────────────────────────────────────────┐│                  Competitor Analysis                         │├─────────────────────────────────────────────────────────────┤│                                                              ││  1. Future Goals         2. Current Strategy                ││     - What drives            - How they compete             ││       the competitor?        - What are they doing?         ││                                                              ││  3. Assumptions          4. Capabilities                    ││     - About themselves       - Strengths                    ││     - About the industry     - Weaknesses                   ││                                                              ││             ↓ Combined = Competitor Response Profile ↓       ││                                                              ││  - What will competitor do?                                  ││  - Where is competitor vulnerable?                           ││  - What will provoke the greatest retaliation?              ││                                                              │└─────────────────────────────────────────────────────────────┘

Competitive Positioning Matrix

                    Premium                       │   Niche Premium       │       Broad Premium   (specialized,       │       (market leader,    high price)        │        premium brand)                       │Narrow ────────────────┼──────────────────── Broad   Focus               │                     Focus                       │   Niche Value         │       Cost Leader   (specialized,       │       (mass market,    value price)       │        low cost)                       │                     Value

                    Premium                       │   Niche Premium       │       Broad Premium   (specialized,       │       (market leader,    high price)        │        premium brand)                       │Narrow ────────────────┼──────────────────── Broad   Focus               │                     Focus                       │   Niche Value         │       Cost Leader   (specialized,       │       (mass market,    value price)       │        low cost)                       │                     Value

Feature Comparison Matrix

Legend: ✅ Strong | ⚠️ Partial | ❌ Absent

Output Format

markdown

# Competitive Analysis Report: [Market/Product]
**Analysis Date**: [Date]**Prepared for**: [Company/Team]**Competitors Analyzed**: [Number]
---
## Executive Summary
[3-4 sentences summarizing key competitive findings and strategic implications]
**Key Takeaways**:1. [Takeaway 1]2. [Takeaway 2]3. [Takeaway 3]
---
## Market Overview
### Market Definition[Define the market being analyzed]
### Market Size & Growth| Metric | Value | Source ||--------|-------|--------|| Market Size | $[X]B | || Growth Rate | [X]% CAGR | || Key Trends | | |
### Competitive Landscape Overview[Description of competitive dynamics]
---
## Competitor Profiles
### Competitor 1: [Name]
#### Company Overview| Attribute | Details ||-----------|---------|| Founded | || Headquarters | || Employees | || Funding/Revenue | || Target Market | |
#### Product/Service Overview[Description of main offerings]
#### Strengths- [Strength 1]- [Strength 2]- [Strength 3]
#### Weaknesses- [Weakness 1]- [Weakness 2]- [Weakness 3]
#### Strategy[How they compete, go-to-market approach]
---
### Competitor 2: [Name][Same structure...]
---
### Competitor 3: [Name][Same structure...]
---
## Feature Comparison
| Feature/Capability | [You] | [Comp 1] | [Comp 2] | [Comp 3] ||-------------------|-------|----------|----------|----------|| [Feature 1] | | | | || [Feature 2] | | | | || [Feature 3] | | | | || [Feature 4] | | | | || [Feature 5] | | | | |
### Feature Analysis[Key observations from feature comparison]
---
## Pricing Comparison
| Tier/Plan | [You] | [Comp 1] | [Comp 2] | [Comp 3] ||-----------|-------|----------|----------|----------|| Entry/Free | | | | || Mid-tier | | | | || Enterprise | | | | |
### Pricing Insights[Key observations about pricing strategies]
---
## Positioning Map
[Description of how competitors are positioned]

# Competitive Analysis Report: [Market/Product]
**Analysis Date**: [Date]**Prepared for**: [Company/Team]**Competitors Analyzed**: [Number]
---
## Executive Summary
[3-4 sentences summarizing key competitive findings and strategic implications]
**Key Takeaways**:1. [Takeaway 1]2. [Takeaway 2]3. [Takeaway 3]
---
## Market Overview
### Market Definition[Define the market being analyzed]
### Market Size & Growth| Metric | Value | Source ||--------|-------|--------|| Market Size | $[X]B | || Growth Rate | [X]% CAGR | || Key Trends | | |
### Competitive Landscape Overview[Description of competitive dynamics]
---
## Competitor Profiles
### Competitor 1: [Name]
#### Company Overview| Attribute | Details ||-----------|---------|| Founded | || Headquarters | || Employees | || Funding/Revenue | || Target Market | |
#### Product/Service Overview[Description of main offerings]
#### Strengths- [Strength 1]- [Strength 2]- [Strength 3]
#### Weaknesses- [Weakness 1]- [Weakness 2]- [Weakness 3]
#### Strategy[How they compete, go-to-market approach]
---
### Competitor 2: [Name][Same structure...]
---
### Competitor 3: [Name][Same structure...]
---
## Feature Comparison
| Feature/Capability | [You] | [Comp 1] | [Comp 2] | [Comp 3] ||-------------------|-------|----------|----------|----------|| [Feature 1] | | | | || [Feature 2] | | | | || [Feature 3] | | | | || [Feature 4] | | | | || [Feature 5] | | | | |
### Feature Analysis[Key observations from feature comparison]
---
## Pricing Comparison
| Tier/Plan | [You] | [Comp 1] | [Comp 2] | [Comp 3] ||-----------|-------|----------|----------|----------|| Entry/Free | | | | || Mid-tier | | | | || Enterprise | | | | |
### Pricing Insights[Key observations about pricing strategies]
---
## Positioning Map
[Description of how competitors are positioned]

             High Price                 │[Comp A]         │         [Your Company]                 │

             High Price                 │[Comp A]         │         [Your Company]                 │

Low ─────────────────┼───────────────────── High Innovation │ Innovation │ [Comp C] │ [Comp B] │ Low Price


---
## SWOT Summary
### Your Competitive Position
| Strengths | Weaknesses ||-----------|------------|| | |
| Opportunities | Threats ||---------------|---------|| | |
---
## Competitive Advantages
### Your Advantages Over Competitors1. **vs [Comp 1]**: [Advantage]2. **vs [Comp 2]**: [Advantage]3. **vs [Comp 3]**: [Advantage]
### Areas Where Competitors Excel1. **[Comp 1]**: [Their advantage]2. **[Comp 2]**: [Their advantage]3. **[Comp 3]**: [Their advantage]
---
## Strategic Recommendations
### Immediate Actions1. [Action 1]2. [Action 2]3. [Action 3]
### Medium-term Strategy1. [Strategy 1]2. [Strategy 2]
### Competitive Responses to Watch1. [Potential competitor move]2. [Potential competitor move]
---
## Battle Cards
### vs [Competitor 1]
**When They Come Up**: [Typical scenarios]
**Their Pitch**: [How they position against you]
**Our Response**: [Counter-positioning]
**Key Differentiators**:- We have / They don't: [Feature]- They have / We don't: [Feature]
**Win Themes**: [What helps us win]
**Objection Handling**:- "[Objection 1]" → [Response]- "[Objection 2]" → [Response]
---
## Appendix
### Data Sources- Company websites- Product documentation- News and press releases- Industry reports- Review sites
### Methodology[How the analysis was conducted]
---
*Competitive intelligence is time-sensitive. Verify key data points before strategic decisions.*


---
## SWOT Summary
### Your Competitive Position
| Strengths | Weaknesses ||-----------|------------|| | |
| Opportunities | Threats ||---------------|---------|| | |
---
## Competitive Advantages
### Your Advantages Over Competitors1. **vs [Comp 1]**: [Advantage]2. **vs [Comp 2]**: [Advantage]3. **vs [Comp 3]**: [Advantage]
### Areas Where Competitors Excel1. **[Comp 1]**: [Their advantage]2. **[Comp 2]**: [Their advantage]3. **[Comp 3]**: [Their advantage]
---
## Strategic Recommendations
### Immediate Actions1. [Action 1]2. [Action 2]3. [Action 3]
### Medium-term Strategy1. [Strategy 1]2. [Strategy 2]
### Competitive Responses to Watch1. [Potential competitor move]2. [Potential competitor move]
---
## Battle Cards
### vs [Competitor 1]
**When They Come Up**: [Typical scenarios]
**Their Pitch**: [How they position against you]
**Our Response**: [Counter-positioning]
**Key Differentiators**:- We have / They don't: [Feature]- They have / We don't: [Feature]
**Win Themes**: [What helps us win]
**Objection Handling**:- "[Objection 1]" → [Response]- "[Objection 2]" → [Response]
---
## Appendix
### Data Sources- Company websites- Product documentation- News and press releases- Industry reports- Review sites
### Methodology[How the analysis was conducted]
---
*Competitive intelligence is time-sensitive. Verify key data points before strategic decisions.*

Tips for Better Results

Provide your company context for relevant comparison
Name specific competitors or describe the criteria to identify them
Specify focus areas (features, pricing, positioning, etc.)
Share any known information about competitors
Indicate the purpose (strategic planning, sales enablement, etc.)
Request battle cards for sales teams

Limitations

Cannot access competitors' internal data
Cannot provide real-time information
Analysis based on publicly available information
Cannot monitor competitor activity continuously
May not reflect most recent changes

Built by the Claude Office Skills community. Contributions welcome!

Source and attribution

Source:claude-office-skills/skillsincompetitive-analysisat commit9c4c7d5

License: MIT

Content belongs to its original authors. SourceWeft indexes it from a public repository.

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Competitive Analysis

Competitive Analysis Skill

Overview

How to Use Me

Step 1: Define the Scope

Step 2: Choose Analysis Type

Step 3: Specify Output

Analysis Frameworks

Porter's Competitor Analysis

Competitive Positioning Matrix

Feature Comparison Matrix

Output Format

Tips for Better Results

Limitations

Source and attribution

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