Seo Optimizer

by claude-office-skills9c4c7d5cd281MIT499 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 8 months ago

SEO strategy and optimization - keyword research, on-page SEO, technical audits, content optimization, and rank tracking

Instructions onlyMarketing & Sales

AI-generated overview

Provides SEO strategy guidance: keyword research, on-page optimization, technical audits, content briefs and rank reporting.

What it does: This skill supplies structured SEO frameworks and checklists covering keyword research and intent categorization, on-page elements such as title tags, meta descriptions, headings, internal links and URLs, and technical audits including crawlability, indexability, Core Web Vitals and structured data. It also provides content brief and optimization templates plus a monthly rank-tracking report format, and illustrates the workflow with a worked example of optimizing a blog post. Outputs are planning documents, checklists and recommendations rather than executed changes.
When to use it: Use it when planning or reviewing organic search strategy for a site or page, such as building a keyword map, auditing technical SEO, briefing a content writer, or preparing a monthly SEO performance report.
Requirements: No scripts or tools are bundled; it is instructions only. Several steps reference external services and data sources such as Google Keyword Planner, Ahrefs or Semrush, AnswerThePublic, Google Trends, Google Search Console, PageSpeed Insights, GTmetrix and WebPageTest, which would need separate access.

SEO Optimizer

Comprehensive SEO strategy and optimization covering keyword research, on-page SEO, technical audits, content optimization, and performance tracking.

Overview

This skill covers:

Keyword research and strategy
On-page SEO optimization
Technical SEO audits
Content optimization
Rank tracking and reporting

Keyword Research Framework

Research Process

yaml

keyword_research:  step_1_seed_keywords:    sources:      - brainstorm: core_product_terms      - competitors: top_3_competitor_keywords      - customer_language: support_tickets, reviews      - related_searches: google_suggestions        step_2_expand:    tools:      - google_keyword_planner      - ahrefs/semrush      - answerthepublic      - google_trends      step_3_categorize:    by_intent:      informational: "how to", "what is", "guide"      navigational: brand terms      commercial: "best", "vs", "review"      transactional: "buy", "pricing", "demo"        step_4_prioritize:    scoring:      search_volume: 1-5 (higher = better)      keyword_difficulty: 1-5 (lower = better)      business_relevance: 1-5 (higher = better)      priority_score: (volume × relevance) / difficulty

keyword_research:  step_1_seed_keywords:    sources:      - brainstorm: core_product_terms      - competitors: top_3_competitor_keywords      - customer_language: support_tickets, reviews      - related_searches: google_suggestions        step_2_expand:    tools:      - google_keyword_planner      - ahrefs/semrush      - answerthepublic      - google_trends      step_3_categorize:    by_intent:      informational: "how to", "what is", "guide"      navigational: brand terms      commercial: "best", "vs", "review"      transactional: "buy", "pricing", "demo"        step_4_prioritize:    scoring:      search_volume: 1-5 (higher = better)      keyword_difficulty: 1-5 (lower = better)      business_relevance: 1-5 (higher = better)      priority_score: (volume × relevance) / difficulty

Keyword Mapping Template

yaml

keyword_mapping:  homepage:    primary: "[main product category]"    secondary: "[brand] + [category]"      product_pages:    primary: "[specific product name]"    secondary: "[product] features/pricing"      blog_posts:    primary: long_tail_informational    secondary: related_questions      landing_pages:    primary: high_intent_commercial    secondary: comparison_terms

keyword_mapping:  homepage:    primary: "[main product category]"    secondary: "[brand] + [category]"      product_pages:    primary: "[specific product name]"    secondary: "[product] features/pricing"      blog_posts:    primary: long_tail_informational    secondary: related_questions      landing_pages:    primary: high_intent_commercial    secondary: comparison_terms

On-Page SEO Checklist

Content Elements

yaml

on_page_checklist:  title_tag:    format: "Primary Keyword | Secondary Keyword | Brand"    length: 50-60 characters    requirements:      - keyword_at_start: true      - unique_per_page: true      - compelling_for_clicks: true        meta_description:    length: 150-160 characters    requirements:      - include_keyword: true      - include_cta: true      - unique_per_page: true        h1_tag:    count: 1 per page    requirements:      - include_primary_keyword: true      - different_from_title: slightly        heading_structure:    h2: main_sections (2-6)    h3: subsections    h4: details (if needed)    keywords: naturally_in_headings      content:    word_count:      product_page: 500-1000      blog_post: 1500-2500      pillar_page: 3000+    keyword_usage:      density: 1-2%      in_first_100_words: true      in_last_100_words: true      lsi_keywords: include_related_terms        images:    alt_text: descriptive + keyword    file_name: keyword-descriptive-name.jpg    compression: optimized_for_web      internal_links:    count: 3-5 per page    anchor_text: keyword_rich    structure: topic_clusters      external_links:    count: 2-3 to authority sites    rel: nofollow (if needed)

on_page_checklist:  title_tag:    format: "Primary Keyword | Secondary Keyword | Brand"    length: 50-60 characters    requirements:      - keyword_at_start: true      - unique_per_page: true      - compelling_for_clicks: true        meta_description:    length: 150-160 characters    requirements:      - include_keyword: true      - include_cta: true      - unique_per_page: true        h1_tag:    count: 1 per page    requirements:      - include_primary_keyword: true      - different_from_title: slightly        heading_structure:    h2: main_sections (2-6)    h3: subsections    h4: details (if needed)    keywords: naturally_in_headings      content:    word_count:      product_page: 500-1000      blog_post: 1500-2500      pillar_page: 3000+    keyword_usage:      density: 1-2%      in_first_100_words: true      in_last_100_words: true      lsi_keywords: include_related_terms        images:    alt_text: descriptive + keyword    file_name: keyword-descriptive-name.jpg    compression: optimized_for_web      internal_links:    count: 3-5 per page    anchor_text: keyword_rich    structure: topic_clusters      external_links:    count: 2-3 to authority sites    rel: nofollow (if needed)

URL Structure

yaml

url_best_practices:  format: domain.com/category/keyword-slug    rules:    - lowercase: always    - hyphens: between_words    - length: under_75_chars    - keywords: include_primary    - no_dates: unless_news    - no_parameters: when_possible      examples:    good: "/blog/seo-optimization-guide"    bad: "/blog/2024/01/15/the-ultimate-seo-guide-for-beginners-in-2024/"

url_best_practices:  format: domain.com/category/keyword-slug    rules:    - lowercase: always    - hyphens: between_words    - length: under_75_chars    - keywords: include_primary    - no_dates: unless_news    - no_parameters: when_possible      examples:    good: "/blog/seo-optimization-guide"    bad: "/blog/2024/01/15/the-ultimate-seo-guide-for-beginners-in-2024/"

Technical SEO Audit

Audit Checklist

yaml

technical_seo_audit:  crawlability:    - robots_txt: properly_configured    - sitemap_xml: submitted_to_gsc    - crawl_errors: none    - blocked_resources: check      indexability:    - canonical_tags: correct    - noindex_pages: intentional_only    - duplicate_content: resolved    - thin_content: improved_or_noindexed      site_speed:    metrics:      - lcp: <2.5s (largest contentful paint)      - fid: <100ms (first input delay)      - cls: <0.1 (cumulative layout shift)    tools:      - google_pagespeed_insights      - gtmetrix      - webpagetest    common_fixes:      - image_optimization      - lazy_loading      - minify_css_js      - browser_caching      - cdn_implementation        mobile_friendliness:    - responsive_design: true    - tap_targets: adequate_size    - font_size: readable    - viewport_configured: true      https:    - ssl_certificate: valid    - mixed_content: none    - http_redirects: to_https      structured_data:    types:      - organization      - product      - article      - faq      - breadcrumb    validation: google_rich_results_test

technical_seo_audit:  crawlability:    - robots_txt: properly_configured    - sitemap_xml: submitted_to_gsc    - crawl_errors: none    - blocked_resources: check      indexability:    - canonical_tags: correct    - noindex_pages: intentional_only    - duplicate_content: resolved    - thin_content: improved_or_noindexed      site_speed:    metrics:      - lcp: <2.5s (largest contentful paint)      - fid: <100ms (first input delay)      - cls: <0.1 (cumulative layout shift)    tools:      - google_pagespeed_insights      - gtmetrix      - webpagetest    common_fixes:      - image_optimization      - lazy_loading      - minify_css_js      - browser_caching      - cdn_implementation        mobile_friendliness:    - responsive_design: true    - tap_targets: adequate_size    - font_size: readable    - viewport_configured: true      https:    - ssl_certificate: valid    - mixed_content: none    - http_redirects: to_https      structured_data:    types:      - organization      - product      - article      - faq      - breadcrumb    validation: google_rich_results_test

Core Web Vitals Optimization

yaml

core_web_vitals:  lcp_optimization:    - preload_hero_image    - optimize_server_response_time    - remove_render_blocking_resources    - use_cdn      fid_optimization:    - minimize_javascript    - defer_non_critical_js    - use_web_workers    - break_up_long_tasks      cls_optimization:    - set_image_dimensions    - reserve_space_for_ads    - avoid_inserting_content_above_existing    - use_transform_animations

core_web_vitals:  lcp_optimization:    - preload_hero_image    - optimize_server_response_time    - remove_render_blocking_resources    - use_cdn      fid_optimization:    - minimize_javascript    - defer_non_critical_js    - use_web_workers    - break_up_long_tasks      cls_optimization:    - set_image_dimensions    - reserve_space_for_ads    - avoid_inserting_content_above_existing    - use_transform_animations

Content Optimization

Content Brief Template

yaml

content_brief:  title: "{SEO-Optimized Title}"    target_keyword:    primary: "[main keyword]"    secondary: ["keyword 2", "keyword 3"]    lsi: ["related term 1", "related term 2"]      search_intent: informational|commercial|transactional    target_word_count: 2000    outline:    - h2: Introduction      notes: hook + preview          - h2: What is [Topic]      h3: Definition      h3: Why it matters          - h2: How to [Main Action]      h3: Step 1      h3: Step 2      h3: Step 3          - h2: Best Practices      h3: Practice 1      h3: Practice 2          - h2: Common Mistakes        - h2: FAQ      questions: from_people_also_ask          - h2: Conclusion      include: cta        competitors_to_beat:    - url_1: word_count, gaps    - url_2: word_count, gaps    - url_3: word_count, gaps      unique_angle: what_makes_ours_different    internal_links:    - "[anchor text](/related-page)"      cta: what_action_should_reader_take

content_brief:  title: "{SEO-Optimized Title}"    target_keyword:    primary: "[main keyword]"    secondary: ["keyword 2", "keyword 3"]    lsi: ["related term 1", "related term 2"]      search_intent: informational|commercial|transactional    target_word_count: 2000    outline:    - h2: Introduction      notes: hook + preview          - h2: What is [Topic]      h3: Definition      h3: Why it matters          - h2: How to [Main Action]      h3: Step 1      h3: Step 2      h3: Step 3          - h2: Best Practices      h3: Practice 1      h3: Practice 2          - h2: Common Mistakes        - h2: FAQ      questions: from_people_also_ask          - h2: Conclusion      include: cta        competitors_to_beat:    - url_1: word_count, gaps    - url_2: word_count, gaps    - url_3: word_count, gaps      unique_angle: what_makes_ours_different    internal_links:    - "[anchor text](/related-page)"      cta: what_action_should_reader_take

Content Optimization Checklist

yaml

content_optimization:  before_publishing:    - [ ] Primary keyword in title    - [ ] Primary keyword in first 100 words    - [ ] H2/H3 include keywords naturally    - [ ] Alt text on all images    - [ ] Internal links to related content    - [ ] External links to authority sources    - [ ] Meta description optimized    - [ ] URL is clean and includes keyword    - [ ] Content answers search intent    - [ ] Longer/better than competitors      after_publishing:    - [ ] Submit to Google Search Console    - [ ] Share on social media    - [ ] Build internal links from other pages    - [ ] Monitor rankings    - [ ] Update based on performance

content_optimization:  before_publishing:    - [ ] Primary keyword in title    - [ ] Primary keyword in first 100 words    - [ ] H2/H3 include keywords naturally    - [ ] Alt text on all images    - [ ] Internal links to related content    - [ ] External links to authority sources    - [ ] Meta description optimized    - [ ] URL is clean and includes keyword    - [ ] Content answers search intent    - [ ] Longer/better than competitors      after_publishing:    - [ ] Submit to Google Search Console    - [ ] Share on social media    - [ ] Build internal links from other pages    - [ ] Monitor rankings    - [ ] Update based on performance

Rank Tracking & Reporting

Monthly SEO Report

markdown

# SEO Performance Report - {Month}
## Organic Traffic Summary| Metric | This Month | Last Month | YoY ||--------|------------|------------|-----|| Sessions | 50,000 | 45,000 | +25% || Users | 40,000 | 36,000 | +22% || Conversions | 500 | 420 | +19% || Conv Rate | 1.0% | 0.93% | +7% |
## Keyword Rankings### Improved| Keyword | Old Rank | New Rank | Change ||---------|----------|----------|--------|| "project management software" | 15 | 8 | +7 || "best pm tool" | 22 | 12 | +10 |
### Declined| Keyword | Old Rank | New Rank | Change ||---------|----------|----------|--------|| "task tracking" | 5 | 9 | -4 |
### New Rankings| Keyword | Rank | Volume ||---------|------|--------|| "agile project management" | 18 | 2,400 |
## Top Pages by Traffic| Page | Sessions | Conv | CVR ||------|----------|------|-----|| /blog/pm-guide | 8,000 | 80 | 1.0% || /features | 6,000 | 120 | 2.0% || /pricing | 4,000 | 200 | 5.0% |
## Technical Health- Crawl errors: 0 ✅- Core Web Vitals: All passing ✅- Mobile usability: 100% ✅- Index coverage: 95% pages indexed
## Actions Taken1. Published 4 new blog posts2. Updated 3 existing posts3. Fixed 5 broken links4. Improved page speed on 10 pages
## Next Month Plan1. Target 5 new keywords2. Build 10 backlinks3. Launch pillar content on [topic]4. Technical fixes for [issues]

# SEO Performance Report - {Month}
## Organic Traffic Summary| Metric | This Month | Last Month | YoY ||--------|------------|------------|-----|| Sessions | 50,000 | 45,000 | +25% || Users | 40,000 | 36,000 | +22% || Conversions | 500 | 420 | +19% || Conv Rate | 1.0% | 0.93% | +7% |
## Keyword Rankings### Improved| Keyword | Old Rank | New Rank | Change ||---------|----------|----------|--------|| "project management software" | 15 | 8 | +7 || "best pm tool" | 22 | 12 | +10 |
### Declined| Keyword | Old Rank | New Rank | Change ||---------|----------|----------|--------|| "task tracking" | 5 | 9 | -4 |
### New Rankings| Keyword | Rank | Volume ||---------|------|--------|| "agile project management" | 18 | 2,400 |
## Top Pages by Traffic| Page | Sessions | Conv | CVR ||------|----------|------|-----|| /blog/pm-guide | 8,000 | 80 | 1.0% || /features | 6,000 | 120 | 2.0% || /pricing | 4,000 | 200 | 5.0% |
## Technical Health- Crawl errors: 0 ✅- Core Web Vitals: All passing ✅- Mobile usability: 100% ✅- Index coverage: 95% pages indexed
## Actions Taken1. Published 4 new blog posts2. Updated 3 existing posts3. Fixed 5 broken links4. Improved page speed on 10 pages
## Next Month Plan1. Target 5 new keywords2. Build 10 backlinks3. Launch pillar content on [topic]4. Technical fixes for [issues]

Output Example

Request: "Optimize this blog post for SEO: 'How to Manage Remote Teams'"

Output:

markdown

# SEO Optimization Recommendations
## Keyword Analysis**Primary Keyword**: "how to manage remote teams"- Search Volume: 2,400/mo- Difficulty: 45/100- Current Rank: Not ranking
**Secondary Keywords**:- "remote team management" (1,900/mo)- "managing remote employees" (1,300/mo)- "remote team tips" (880/mo)
## Title Tag**Current**: "How to Manage Remote Teams"**Optimized**: "How to Manage Remote Teams: 15 Proven Strategies (2026 Guide)"
**Why**: Adds specificity (15 strategies), year for freshness, stays under 60 chars
## Meta Description

# SEO Optimization Recommendations
## Keyword Analysis**Primary Keyword**: "how to manage remote teams"- Search Volume: 2,400/mo- Difficulty: 45/100- Current Rank: Not ranking
**Secondary Keywords**:- "remote team management" (1,900/mo)- "managing remote employees" (1,300/mo)- "remote team tips" (880/mo)
## Title Tag**Current**: "How to Manage Remote Teams"**Optimized**: "How to Manage Remote Teams: 15 Proven Strategies (2026 Guide)"
**Why**: Adds specificity (15 strategies), year for freshness, stays under 60 chars
## Meta Description

Learn how to manage remote teams effectively with 15 proven strategies. From communication tools to building culture, discover what top remote managers do differently.

H1: How to Manage Remote Teams: 15 Strategies That Actually Work

H2: Why Remote Team Management is Different H3: The Unique Challenges H3: The Hidden Opportunities

H2: 15 Proven Remote Team Management Strategies H3: 1. Establish Clear Communication Channels H3: 2. Set Expectations Early ... (continue for all 15)

H2: Tools for Remote Team Management H3: Communication Tools H3: Project Management Tools H3: Time Tracking Tools

H2: Common Remote Management Mistakes to Avoid

H2: FAQ: Remote Team Management

How do you build culture remotely?
What's the best meeting frequency?
How do you handle different time zones?

H2: Conclusion: Start Managing Your Remote Team Better Today


### Word Count**Target**: 2,500-3,000 words**Current top result**: 2,200 words
### Internal Links to Add- /blog/remote-work-tools → "remote work tools"- /blog/team-communication → "team communication"- /features/collaboration → "collaboration features"
### Checklist- [ ] Add keyword to first paragraph- [ ] Include stats/data (e.g., "70% of workers...")- [ ] Add custom images with alt text- [ ] Include expert quotes- [ ] Add schema markup (Article + FAQ)


### Word Count**Target**: 2,500-3,000 words**Current top result**: 2,200 words
### Internal Links to Add- /blog/remote-work-tools → "remote work tools"- /blog/team-communication → "team communication"- /features/collaboration → "collaboration features"
### Checklist- [ ] Add keyword to first paragraph- [ ] Include stats/data (e.g., "70% of workers...")- [ ] Add custom images with alt text- [ ] Include expert quotes- [ ] Add schema markup (Article + FAQ)

SEO Optimizer Skill - Part of Claude Office Skills

Source and attribution

Source:claude-office-skills/skillsinseo-optimizerat commit9c4c7d5

License: MIT

Content belongs to its original authors. SourceWeft indexes it from a public repository.

Report or request removal

Seo Optimizer

SEO Optimizer

Overview

Keyword Research Framework

Research Process

Keyword Mapping Template

On-Page SEO Checklist

Content Elements

URL Structure

Technical SEO Audit

Audit Checklist

Core Web Vitals Optimization

Content Optimization

Content Brief Template

Content Optimization Checklist

Rank Tracking & Reporting

Monthly SEO Report

Output Example

Source and attribution

More from claude-office-skills/skills

Whatsapp Automation

Xlsx Manipulation

Web Search

Weekly Report

Tiktok Marketing

Template Engine

More in Marketing & Sales

Content Strategy

Call List

Lead Triage

Draft Outreach

Competitive Intelligence

Create An Asset