Social Publisher

by claude-office-skills9c4c7d5cd281MIT499 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 8 months ago

Multi-platform social media publishing automation - schedule, post, and track content across TikTok, Instagram, YouTube, LinkedIn, and more

AI-generated overview

Automates multi-platform social media publishing with caption adaptation, hashtag strategy, scheduling and analytics tracking.

What it does
This skill provides instructions for publishing one piece of content across TikTok, Instagram, YouTube, LinkedIn, Twitter/X, Facebook, Threads and Pinterest. It adapts captions and hashtags per platform, defines posting-time and content-calendar strategies, and describes batch publishing, review queues and cross-platform analytics tracking. It also includes an example of generating platform-specific captions for a single video.
When to use it
Use it when planning or documenting a multi-platform social publishing workflow, such as distributing one video to several networks. It suits teams that need caption adaptation, hashtag guidance, scheduling templates or cross-platform performance reporting.
Requirements
Instructions only; no scripts are included. It references an MCP server (social-media-mcp) with platform publishing tools, an n8n workflow, Google Drive, Airtable, Slack, and an OpenAI model for caption generation, so those integrations and credentials would be needed to execute the described workflow.

Social Publisher

Automate multi-platform social media publishing with intelligent scheduling, platform-specific optimization, and centralized content management. Based on n8n workflows like PostPulse.

Overview

This skill enables:

  • One-click publishing to multiple platforms
  • Platform-specific caption optimization
  • Automated scheduling workflows
  • Content tracking and analytics
  • AI-powered caption generation

Supported Platforms

PlatformContent TypesBest Posting Times
TikTokVideo (9:16)7am, 12pm, 7pm
InstagramReels, Posts, Stories11am-1pm, 7-9pm
YouTubeShorts, Videos2-4pm (Thu-Sat)
LinkedInPosts, Articles, Videos8-10am (Tue-Thu)
Twitter/XText, Images, Video9am, 12pm, 5pm
FacebookPosts, Reels, Stories1-4pm
ThreadsText, Images7am-9am
PinterestPins, Idea Pins8-11pm (Sat)

Publishing Workflow

Workflow: Google Drive → Multi-Platform

┌──────────────┐    ┌──────────────┐    ┌──────────────┐│ Google Drive │───▶│ Detect New   │───▶│ Generate     ││ (Video)      │    │ File         │    │ AI Captions  │└──────────────┘    └──────────────┘    └──────────────┘                                               │         ┌─────────────────────────────────────┼─────────────────────────────────────┐         │                                     │                                     │         ▼                                     ▼                                     ▼┌──────────────┐                    ┌──────────────┐                    ┌──────────────┐│ TikTok       │                    │ Instagram    │                    │ YouTube      ││ (Casual)     │                    │ (Polished)   │                    │ (SEO-rich)   │└──────────────┘                    └──────────────┘                    └──────────────┘         │                                     │                                     │         └─────────────────────────────────────┼─────────────────────────────────────┘                                               │                                               ▼                                    ┌──────────────┐                                    │ Track in     │                                    │ Airtable     │                                    └──────────────┘

n8n Configuration

yaml
workflow: "Multi-Platform Video Publisher"
trigger:  type: google_drive  event: file_created  folder: "/Ready to Publish"  file_types: [mp4, mov]
steps:  1. get_video_metadata:      extract: [filename, duration, size]        2. generate_captions:      provider: openai      model: gpt-4      prompts:        tiktok: |          Create a TikTok caption for video: {filename}          Style: Casual, trendy, emoji-friendly          Include: 3-5 hashtags          Max: 100 characters                  instagram: |          Create an Instagram Reel caption for: {filename}          Style: Engaging, slightly longer          Include: Story element, 5-10 hashtags          Max: 150 characters (first line hook)                  youtube: |          Create a YouTube Shorts title and description          Title: SEO-optimized, engaging (60 chars)          Description: Keywords, 2-3 sentences                  linkedin: |          Create a professional LinkedIn post for: {filename}          Style: Professional, thought leadership          Include: Industry insights, CTA            3. publish_parallel:      tiktok:        caption: "{tiktok_caption}"        schedule: optimal_time              instagram:        type: reel        caption: "{instagram_caption}"        cover_image: auto_detect              youtube:        type: short        title: "{youtube_title}"        description: "{youtube_description}"        visibility: public              linkedin:        content: "{linkedin_caption}"        visibility: public          4. track_results:      platform: airtable      base: "Content Tracker"      record:        video_name: "{filename}"        platforms: [tiktok, instagram, youtube, linkedin]        publish_time: "{timestamp}"        status: "published"        links: ["{tiktok_url}", "{ig_url}", "{yt_url}", "{li_url}"]          5. notify:      slack:        channel: "#content-published"        message: |          ✅ Video published to all platforms!          📹 {filename}          🔗 TikTok: {tiktok_url}          🔗 Instagram: {ig_url}          🔗 YouTube: {yt_url}          🔗 LinkedIn: {li_url}

Platform-Specific Optimization

Caption Adaptation

yaml
caption_templates:  original: "5 productivity hacks that changed my life"    tiktok:    style: casual, trendy    output: "POV: you discover these 5 hacks 🤯 #productivity #lifehacks #fyp"      instagram:    style: engaging, story-driven    output: |      These 5 hacks literally changed how I work 💡            Save this for later ⬇️            #productivity #lifehacks #worksmarter #motivation #tips      youtube:    title: "5 Productivity Hacks That Will Change Your Life"    description: |      Discover the top productivity hacks used by successful professionals.            In this video:      00:00 Introduction      00:15 Hack #1      ...            Subscribe for more productivity tips!        linkedin:    style: professional, insightful    output: |      After years of optimizing my workflow, these 5 strategies consistently deliver results:            1. [Hack with professional context]      2. [Hack with business application]      ...            Which productivity strategy has made the biggest impact for you?        twitter:    style: concise, punchy    output: "5 productivity hacks that actually work (thread 🧵)"

Hashtag Strategy by Platform

yaml
hashtags:  tiktok:    count: 3-5    mix: [trending, niche, branded]    placement: end_of_caption    examples: ["#fyp", "#viral", "#productivity"]      instagram:    count: 5-15    mix: [high_volume, medium, niche]    placement: end_or_comment    examples: ["#productivity", "#worklife", "#tips"]      youtube:    count: 3-5 in title area    placement: description    style: keyword-focused      linkedin:    count: 3-5    placement: end_of_post    style: professional    examples: ["#leadership", "#productivity", "#careeradvice"]      twitter:    count: 1-2    placement: inline_or_end    examples: ["#productivity"]

Scheduling Strategy

Content Calendar Template

yaml
weekly_schedule:  monday:    - platform: linkedin      time: 8:00 AM      content_type: thought_leadership          - platform: tiktok      time: 7:00 PM      content_type: educational        tuesday:    - platform: instagram      time: 12:00 PM      content_type: reel          - platform: twitter      time: 9:00 AM      content_type: thread        wednesday:    - platform: youtube      time: 3:00 PM      content_type: short          - platform: linkedin      time: 10:00 AM      content_type: article        thursday:    - platform: tiktok      time: 12:00 PM      content_type: trend          - platform: instagram      time: 7:00 PM      content_type: carousel        friday:    - platform: all      time: varies      content_type: engagement_post

Batch Publishing

yaml
batch_workflow:  name: "Weekly Content Batch"    input:    folder: "/Content/Week-{week_number}"    videos: 7      process:    1. sort_by_type:        educational: [mon, wed, fri]        entertainment: [tue, thu]        promotional: [sat]        community: [sun]            2. assign_platforms:        each_video:          primary: auto_detect_best_fit          secondary: [remaining_platforms]              3. generate_all_captions:        batch_size: 7        parallel: true            4. schedule:        distribution: optimal_times        gap_between: minimum_4_hours            5. queue_for_review:        send_to: content_manager        deadline: 24_hours_before_first_post

Analytics Integration

Cross-Platform Tracking

yaml
tracking_fields:  per_post:    - post_id    - platform    - publish_time    - content_type    - caption    - hashtags    - views (24h, 48h, 7d)    - likes    - comments    - shares    - saves    - profile_visits    - follower_change      aggregated:    - total_reach    - engagement_rate    - best_performing_content    - optimal_posting_times    - audience_growth

Performance Dashboard

markdown
# Weekly Social Media Report
## Overview| Platform | Posts | Reach | Engagement | Followers ||----------|-------|-------|------------|-----------|| TikTok | 7 | 150K | 8.5% | +500 || Instagram | 5 | 45K | 4.2% | +200 || YouTube | 3 | 25K | 6.1% | +150 || LinkedIn | 5 | 15K | 3.8% | +75 |
## Top Performing Content1. TikTok: "5 productivity hacks" - 45K views, 12% engagement2. Instagram: "Day in my life" - 18K views, 5.5% engagement3. YouTube: "Tutorial video" - 12K views, 8% engagement
## Insights- Best day: Thursday (2x average engagement)- Best time: 7pm (highest reach)- Best content type: Educational (3x shares)
## Next Week Recommendations- Create more educational content- Post 2x on Thursdays- Test 7pm posting time across all platforms

Output Example

Request: "I have a video about remote work tips. Create captions for all platforms."

Output:

markdown
# Multi-Platform Captions: Remote Work Tips
## TikTok

POV: you finally master working from home 🏠💻

These 3 tips changed everything for me ⬇️

#remotework #wfh #productivityhacks #workfromhome #fyp


## Instagram Reel

3 years of remote work taught me these game-changers 🚀

The fake commute one? Actually life-changing.

Save this for your next WFH day 📌

. . . #remotework #workfromhome #productivitytips #wfhlife #careeradvice #worklifebalance #homeoffice #remoteworker #digitalnomad #productivity


## YouTube Short**Title**: "3 Remote Work Tips That Actually Work"
**Description**:

Master working from home with these proven productivity tips.

After 3 years of remote work, these strategies have made the biggest difference in my daily routine and output.

⏰ Timestamps: 0:00 - Intro 0:05 - Tip 1: The Fake Commute 0:20 - Tip 2: Time Blocking 0:35 - Tip 3: Shutdown Ritual

Subscribe for more productivity content!

#shorts #remotework #productivity


## LinkedIn

3 years of remote work. Here's what actually moves the needle:

1️⃣ The Fake Commute A 10-minute walk before work signals to your brain that it's time to focus. Sounds simple, but it's been transformative for my morning productivity.

2️⃣ Time Blocking (with Buffer) Schedule focus time AND buffer time. Back-to-back calls without breaks is a recipe for burnout.

3️⃣ The Shutdown Ritual When you close your laptop, verbally say "shutdown complete." This cognitive boundary helps separate work from personal time.

What's your best remote work tip?

#remotework #productivity #worklifebalance #leadership


## Twitter/X

3 remote work tips that actually work:

  1. Take a "fake commute" - walk around the block before starting
  2. Time block with 15-min buffers between calls
  3. Say "shutdown complete" when you close your laptop

The last one sounds weird but it's a game-changer for mental boundaries.


---
**Recommended Posting Schedule:**- TikTok: Thursday 7pm- Instagram: Friday 12pm- YouTube: Saturday 3pm- LinkedIn: Tuesday 9am- Twitter: Wednesday 12pm

Social Publisher Skill - Part of Claude Office Skills

Source and attribution

Source:claude-office-skills/skillsinsocial-publisherat commit9c4c7d5

License: MIT

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