Multi Domain Brand Seo

by kostja948dd89c57395eNo license1K starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 2 days ago

When the user wants to optimize brand search for a company with multiple domains (e.g. parent company.com vs product.ai). Ensure the parent/company domain ranks first for brand queries. Also use when the user mentions "brand search," "multi-domain SEO," "company domain first," "parent vs product domain," "hub-spoke domain," "brand SERP control," or "differentiate company and product domains." For domain structure, use domain-architecture.

Instructions onlyMarketing & Sales

AI-generated overview

Guides multi-domain brand SEO so a company's main domain outranks product domains for brand queries.

What it does: This skill provides instructions for optimizing brand search when a company operates several domains, such as a parent company site and a product site. It defines a hub-and-spoke model, differentiation rules, cannibalization checks, on-page checklists, Organization schema with subOrganization, internal linking plans, and an output format covering hub-versus-spoke mapping. It produces a structured SEO plan rather than files or code.
When to use it: Use it when a company has multiple domains and wants its main or company domain to rank first for brand queries. It also fits situations involving brand SERP control, entity confusion, or competition between a parent domain and product domains for brand terms.
Requirements: No scripts or special tooling; it is an instructions-only document. It references related skills such as domain-architecture, schema-markup, serp-features, entity-seo, and rebranding-strategy, and assumes the agent can work with SEO concepts and schema markup.

SEO: Multi-Domain Brand Search

When a company has multiple domains (e.g., company.com and product.ai), ensure the company/main site ranks first for brand queries. Product sites focus on product keywords and do not compete for brand position. See domain-architecture for structure decisions; rebranding-strategy for domain change and migration.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Typical Scenarios

Scenario	Description
Multiple domains	Company main site (company.com), product site (product.ai / product.io)
Brand query competition	Product site or third-party (Crunchbase, LinkedIn, reviews) may outrank main site for brand
Entity confusion	Legacy brands, sub-brands, directories dilute brand perception
Goal	Brand queries → company.com first; product.ai → product keywords only

Hub-Spoke Model

Differentiation

Dimension	Hub (company.com)	Spoke (product.ai)
Audience	Investors, partners, media, developers	Product users, prospects
Keywords	Brand name, company name, industry	Product features, use cases
Content	Mission, About, Research, Events, product matrix	Features, Use Cases, Pricing, Sign up
Conversion	Contact, Waitlist, Early Access	Sign up, Try free, Pricing

Avoid Cannibalization

Hub does not target Spoke product keywords (e.g., "virtual staging," "AI design tool")
Spoke does not target Hub brand keywords (Title avoids brand-only; add product description)
Internal links: Hub → Spoke (Products); Spoke → Hub (About, Footer)

Optimization Checklist

Hub (company.com) On-Page

Item	Recommendation
Title	Company full name + positioning, e.g. `[Company] — [Slogan] \| AI Research & Products`
Meta Description	Company name, core business, partners; 150–160 chars
H1	Company name or main slogan
URL	Canonicalize www vs non-www (301)

Hub Content & Structure

Item	Recommendation
About	Company intro, founders, founding date, positioning; link to product sites
Products	Product matrix; each product links to its site
Research / News	Papers, events, partnerships; increase brand mentions
FAQ	"What is [Company]?" "What is [Product]?"; FAQ schema

Spoke (product.ai) Differentiation

Item	Recommendation
Title	Product name + product description, e.g. `[Product] — [Core function]` or `[Product keyword] \| [Product]`; avoid brand-only
About	"A product of Company"
Footer	"© [Company]" or "A [Company] Product" + link to company.com
Schema	SoftwareApplication with `author` or `publisher` pointing to Company

Schema (Hub)

Use Organization schema with subOrganization to define product relationships:

json

{  "@context": "https://schema.org",  "@type": "Organization",  "name": "[Company Name]",  "url": "https://www.company.com",  "description": "[Company description]",  "sameAs": ["https://linkedin.com/company/...", "https://github.com/..."],  "subOrganization": [    {      "@type": "SoftwareApplication",      "name": "[Product Name]",      "url": "https://product.ai",      "applicationCategory": "[Category]"    }  ]}

{  "@context": "https://schema.org",  "@type": "Organization",  "name": "[Company Name]",  "url": "https://www.company.com",  "description": "[Company description]",  "sameAs": ["https://linkedin.com/company/...", "https://github.com/..."],  "subOrganization": [    {      "@type": "SoftwareApplication",      "name": "[Product Name]",      "url": "https://product.ai",      "applicationCategory": "[Category]"    }  ]}

Entity & Knowledge Panel

See entity-seo for full entity optimization. Key for multi-domain:

Consistency: Same brand name, description, logo across Hub and Spoke
Entity Home: Authoritative About page on Hub as primary reference
Knowledge Panel: Claim via Google; suggest updates when available

Output Format

Hub vs Spoke mapping (domains, roles)
On-page checklist (Hub and Spoke)
Schema (Organization with subOrganization)
Internal linking plan
Cannibalization check

Related Skills

domain-architecture: Hub-Spoke structure; when to use multiple domains
schema-markup: Organization, SoftwareApplication; subOrganization
serp-features: Knowledge Panel, Sitelinks; brand SERP
entity-seo: Entity & Knowledge Panel; Organization schema; consistency
rebranding-strategy: Domain change; 301 redirects during transition

Source and attribution

Source:kostja94/marketing-skillsinskills/strategies/commercial/domain/multi-domain-brand-seoat commit8dd89c5

License: No license

Content belongs to its original authors. SourceWeft indexes it from a public repository.

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Multi Domain Brand Seo

SEO: Multi-Domain Brand Search

Typical Scenarios

Hub-Spoke Model

Differentiation

Avoid Cannibalization

Optimization Checklist

Hub (company.com) On-Page

Hub Content & Structure

Spoke (product.ai) Differentiation

Schema (Hub)

Entity & Knowledge Panel

Output Format

Related Skills

Source and attribution

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