Seo Audit

by kostja948dd89c57395eNo license1K starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 2 days ago

When the user wants to run an SEO audit, technical SEO audit, or site health check. Also use when the user mentions "SEO audit," "technical audit," "site audit," "crawl audit," "indexing audit," "SEO health," or "fix SEO issues." For prioritization and organic strategy, use seo-strategy. For GSC data analysis, use google-search-console.

Instructions onlyMarketing & Sales
AI-generated overview

Guides an end-to-end SEO audit covering technical, on-page, content and off-page checks with prioritized fixes.

What it does
This skill provides a structured SEO audit workflow organized into four phases: technical foundation, on-page elements, content, and off-page authority. It supplies checklists with specific criteria, such as title length, canonical correctness, Core Web Vitals thresholds, and sitemap limits. It produces phase-by-phase findings, a priority list from P0 blockers to P2 items, a mapping of each fix to a related skill, and a suggested timeline.
When to use it
Use it when auditing an existing site's SEO health, running a technical or crawl audit, or planning fixes for indexing and ranking issues. It also fits requests about site audits, indexing audits, or SEO health checks. For prioritization and organic strategy, or for Search Console data analysis, other skills are indicated.
Requirements
No scripts or tools are required; it is an instructions-only skill. It references other skills for specific fixes and mentions Search Console data as an input.

Strategies: SEO Audit

Guides end-to-end SEO audit: technical foundation, on-page, content, and off-page. Execute in order—technical blockers prevent indexing; on-page limits rankings; content and off-page build authority. Use when auditing an existing site or planning fixes.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Audit Order

PhaseFocusSkills
1. TechnicalCrawl, index, sitemaprobots-txt, xml-sitemap, canonical-tag, indexing, site-crawlability
2. On-PageMetadata, structure, schematitle-tag, meta-description, page-metadata, schema-markup, internal-links, heading-structure
3. ContentGaps, intent, optimizationkeyword-research, content-strategy, content-optimization
4. Off-PageBacklinks, authoritylink-building, backlink-analysis

Principle: Fix foundation before optimizing pages. See seo-strategy for workflow and prioritization.

Technical Checklist

ItemCheckSkill
robots.txtSyntax; not blocking important pagesrobots-txt
SitemapSubmitted to GSC; indexable pages only; ≤50K URLs per sitemapxml-sitemap
HTTPSSitewide; valid certificatecanonical-tag
404/5xxProper status codes; fix or redirectsite-crawlability
noindexNo accidental noindex on key pagesindexing
CanonicalCorrect; no conflictscanonical-tag
Core Web VitalsLCP ≤2.5s, INP ≤200ms, CLS <0.1core-web-vitals
MobileMobile-first; content parity; no intrusive interstitialsmobile-friendly
CrawlabilityRedirect chains, broken links, orphan pagessite-crawlability

On-Page Checklist

ItemCheckSkill
TitleUnique; 50–60 chars; keyword in first 10 wordstitle-tag
Meta description150–160 chars; CTAmeta-description
HeadingsOne H1; H1→H2→H3 hierarchyheading-structure
ImagesAlt text; no decorative alt for decorative imagesimage-optimization
SchemaValid; Rich Results Testschema-markup
Internal linksFrom strong pages; descriptive anchorsinternal-links
Duplicate contentCanonical; consolidate or differentiatecanonical-tag

Content & Off-Page

PhaseFocusSkill
Content gapMissing topics vs competitorscontent-strategy, competitor-research
Intent matchContent matches search intentcontent-optimization
BacklinksToxic links; link gap vs competitorsbacklink-analysis, link-building

Frequency

CadenceUse
Full auditQuarterly
Check-insMonthly (GSC, indexing, Core Web Vitals)

Output Format

  • Phase 1–4 findings (technical → on-page → content → off-page)
  • Priority list (P0 blocker → P1 core → P2 important)
  • Skill mapping (which skill for each fix)
  • Timeline (immediate vs short-term vs ongoing)

Related Skills

  • seo-strategy: Workflow order, prioritization, when to invest in SEO
  • google-search-console: Performance, indexing, Core Web Vitals data
  • site-crawlability: Redirect chains, broken links, crawl budget
  • indexing: Indexing issues, noindex, Search Console
  • core-web-vitals: LCP, INP, CLS optimization

Source and attribution

Source:kostja94/marketing-skillsinskills/strategies/structure/seo-auditat commit8dd89c5

License: No license

Content belongs to its original authors. SourceWeft indexes it from a public repository.

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