Ad Negative Keywords
by mbfinotti7ede9c641c67MIT1 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago
Build and maintain negative keyword lists from search term reports to cut wasted ad spend in paid search - n-gram query mining to surface irrelevant search terms, the right negative match types and exclusion levels (account, shared list, campaign, ad group), and a review cadence that avoids overblocking queries that convert. Use whenever the user mentions a search term or search query report, irrelevant clicks, junk traffic, wasted ad spend, or wants to exclude or block keywords - even if they never say 'negative keywords'. Covers B2B lead gen and B2C/e-commerce; needs the account's query data. Do NOT use for account-wide underperformance with no query-level evidence - use mbfinotti/advertising-skills@ad-account-diagnostic instead.
Only the file list is public. File contents are available once the skill is installed in a workspace.
| Path | Size | Type |
|---|---|---|
| evals/evals.json | 20 KB | application/json |
| references/platform-notes.md | 4.4 KB | text/markdown |
| references/worked-example.md | 6.5 KB | text/markdown |
| SKILL.md | 16.2 KB | text/markdown |
Source and attribution
Source:mbfinotti/advertising-skillsinskills/ad-negative-keywordsat commit7ede9c6
License: MIT
Content belongs to its original authors. SourceWeft indexes it from a public repository.
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