Ad Negative Keywords
by mbfinotti7ede9c641c67MIT1 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago
Build and maintain negative keyword lists from search term reports to cut wasted ad spend in paid search - n-gram query mining to surface irrelevant search terms, the right negative match types and exclusion levels (account, shared list, campaign, ad group), and a review cadence that avoids overblocking queries that convert. Use whenever the user mentions a search term or search query report, irrelevant clicks, junk traffic, wasted ad spend, or wants to exclude or block keywords - even if they never say 'negative keywords'. Covers B2B lead gen and B2C/e-commerce; needs the account's query data. Do NOT use for account-wide underperformance with no query-level evidence - use mbfinotti/advertising-skills@ad-account-diagnostic instead.
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npx skills add https://github.com/mbfinotti/advertising-skills/tree/7ede9c641c67d03fed5df54613f14e3d999a8716/skills/ad-negative-keywordsSource and attribution
Source:mbfinotti/advertising-skillsinskills/ad-negative-keywordsat commit7ede9c6
License: MIT
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