Ad Spend Guardrails
by mbfinotti7ede9c641c67MIT1 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago
Set the organisation's top-level paid-media spend guardrails as written policy - maximum allowable CAC, minimum ROAS/MER floor, kill-switch thresholds, counter-metrics, who owns them and who may override them - each derived from contribution margin, payback, and cash runway rather than inherited from a dashboard. Use whenever the user asks what CAC they can afford, mentions a ROAS floor, spend guardrails, a kill switch, when to stop spending, or who approves a budget increase - even if they never say 'guardrails'. Covers B2B and B2C. Do NOT use to judge whether current CAC/ROAS is actually good (mbfinotti/advertising-skills@cac-roas-benchmark) or to monitor daily pacing (mbfinotti/advertising-skills@ad-budget-pacing).
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npx skills add https://github.com/mbfinotti/advertising-skills/tree/7ede9c641c67d03fed5df54613f14e3d999a8716/skills/ad-spend-guardrailsSource and attribution
Source:mbfinotti/advertising-skillsinskills/ad-spend-guardrailsat commit7ede9c6
License: MIT
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