Ad Spend Guardrails
by mbfinotti7ede9c641c67MIT1 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago
Set the organisation's top-level paid-media spend guardrails as written policy - maximum allowable CAC, minimum ROAS/MER floor, kill-switch thresholds, counter-metrics, who owns them and who may override them - each derived from contribution margin, payback, and cash runway rather than inherited from a dashboard. Use whenever the user asks what CAC they can afford, mentions a ROAS floor, spend guardrails, a kill switch, when to stop spending, or who approves a budget increase - even if they never say 'guardrails'. Covers B2B and B2C. Do NOT use to judge whether current CAC/ROAS is actually good (mbfinotti/advertising-skills@cac-roas-benchmark) or to monitor daily pacing (mbfinotti/advertising-skills@ad-budget-pacing).
- 7ede9c641c67Currentcommit 7ede9c6Published Oct 8, 2026
Source and attribution
Source:mbfinotti/advertising-skillsinskills/ad-spend-guardrailsat commit7ede9c6
License: MIT
Content belongs to its original authors. SourceWeft indexes it from a public repository.
More from mbfinotti/advertising-skills
Ugc Ad Scripts
mbfinotti
Writes UGC-style short-form video ad scripts from a product brief, with hook variants, body beats, CTAs and delivery notes.
Thought Leadership Ads
mbfinotti
Plans paid campaigns that amplify an executive's or founder's existing organic posts as person-fronted ads.
Retargeting Funnel
mbfinotti
Designs a multi-stage retargeting funnel plan from a site's own conversion data, covering stage windows, offers, exclusions and caps.
Paid Media Scaling
mbfinotti
Plans paid-media budget scaling ramps: readiness gates, step sizing, sequencing, and rollback triggers.
Paid Landing Page Audit
mbfinotti
Audits paid-traffic landing pages for post-click conversion problems and returns a prioritised fix list.
Lookalike Audience Seeds
mbfinotti
Selects, sizes and validates the seed customer list behind a lookalike, similar or value-based ad audience before upload.
More in Business & Finance
Value Creation Plan
anthropics
Structures post-acquisition value creation plans with revenue, cost and operational levers mapped to an EBITDA bridge.
Swap Curve Strategy
anthropics
Analyzes interest rate swap curves, swap spreads, real rates and curve trade ideas using MCP pricing tools.
Deal Sourcing
anthropics
Guides a private equity deal sourcing pipeline: find target companies, check CRM history, and draft founder outreach emails.
Unit Economics
anthropics
Analyzes unit economics for private equity targets: ARR cohorts, LTV/CAC, net retention, payback and margin waterfall.
Option Vol Analysis
anthropics
Analyzes option volatility by combining vol surfaces, option pricing with Greeks, and historical prices to compare implied and realized vol.
Dd Meeting Prep
anthropics
Prepares question lists, benchmarks and red flags for due diligence meetings such as management presentations and expert calls.