Retargeting Funnel
by mbfinotti7ede9c641c67MIT1 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago
Design a multi-stage retargeting sequence from a site's own funnel data - recency windows and behavioural-depth tiers per stage, a message and offer ladder for each stage, mutually exclusive audiences with exclusion logic, and per-stage frequency caps. Use whenever the user mentions retargeting or remarketing, cart or form abandonment, how long a retargeting window should be, frequency caps, a retargeting audience that is too small, or ads still showing to people who already bought - even if they never say 'funnel'. Covers B2B and B2C, and produces a stage-by-stage plan rather than campaigns built inside an ad platform. Do NOT use to design cold prospecting audience tiers - use mbfinotti/advertising-skills@ad-audience-targeting instead.
Only the file list is public. File contents are available once the skill is installed in a workspace.
| Path | Size | Type |
|---|---|---|
| evals/evals.json | 36.8 KB | application/json |
| references/platform-constraints.md | 13.5 KB | text/markdown |
| references/worked-sequences.md | 9.9 KB | text/markdown |
| SKILL.md | 31.4 KB | text/markdown |
Source and attribution
Source:mbfinotti/advertising-skillsinskills/retargeting-funnelat commit7ede9c6
License: MIT
Content belongs to its original authors. SourceWeft indexes it from a public repository.
More from mbfinotti/advertising-skills
Ugc Ad Scripts
mbfinotti
Writes UGC-style short-form video ad scripts from a product brief, with hook variants, body beats, CTAs and delivery notes.
Thought Leadership Ads
mbfinotti
Plans paid campaigns that amplify an executive's or founder's existing organic posts as person-fronted ads.
Paid Media Scaling
mbfinotti
Plans paid-media budget scaling ramps: readiness gates, step sizing, sequencing, and rollback triggers.
Paid Landing Page Audit
mbfinotti
Audits paid-traffic landing pages for post-click conversion problems and returns a prioritised fix list.
Lookalike Audience Seeds
mbfinotti
Selects, sizes and validates the seed customer list behind a lookalike, similar or value-based ad audience before upload.
Conversational Ad Copy
mbfinotti
Writes and adapts one-shot ad copy for conversational and AI-answer ad slots, including source rewrites for model-generated surfaces.
More in Marketing & Sales
Deal Sourcing
anthropics
Guides a private equity deal sourcing pipeline: find target companies, check CRM history, and draft founder outreach emails.
Investment Proposal
anthropics
Guides creation of personalized investment proposals for prospective advisory clients, from discovery through slide deck, PDF, and summary.
Content Strategy
anthropics
Turns PayPal, QuickBooks or Square sales data into a prioritized 30-day content brief for small businesses.
Call List
anthropics
Builds a daily sales call list by ranking leads, adding talking points, proposing calendar blocks and drafting follow-ups.
Lead Triage
anthropics
Scores and routes inbound sales leads against an ICP and qualification framework, ranking backlogs by priority.
Draft Outreach
anthropics
Drafts personalized cold or follow-up sales outreach emails and creates them as reviewable drafts.