Retargeting Funnel
by mbfinotti7ede9c641c67MIT1 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago
Design a multi-stage retargeting sequence from a site's own funnel data - recency windows and behavioural-depth tiers per stage, a message and offer ladder for each stage, mutually exclusive audiences with exclusion logic, and per-stage frequency caps. Use whenever the user mentions retargeting or remarketing, cart or form abandonment, how long a retargeting window should be, frequency caps, a retargeting audience that is too small, or ads still showing to people who already bought - even if they never say 'funnel'. Covers B2B and B2C, and produces a stage-by-stage plan rather than campaigns built inside an ad platform. Do NOT use to design cold prospecting audience tiers - use mbfinotti/advertising-skills@ad-audience-targeting instead.
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npx skills add https://github.com/mbfinotti/advertising-skills/tree/7ede9c641c67d03fed5df54613f14e3d999a8716/skills/retargeting-funnelSource and attribution
Source:mbfinotti/advertising-skillsinskills/retargeting-funnelat commit7ede9c6
License: MIT
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