Activity Insights

by mondaycom8fdc0b4af07aNo licenseListed Oct 8, 2026Updated Oct 8, 2026

Analyze CRM activity data — rep performance, call and email volume, team activity breakdowns, and engagement stats. Use when someone says "how many calls did the team make", "show me rep activity", "who's the most active rep", "activity breakdown this week", "how is the team performing", "what's our outreach volume", "compare rep activity", "call stats", "email volume by rep", "activity report", or "team engagement stats".

AI-generated overview

Analyzes CRM activity data to report rep performance, call and email volume, and team activity breakdowns.

What it does
This skill queries aggregated CRM activity data through monday.com MCP tools and turns the results into a natural-language summary. It resolves the relevant board, builds query parameters such as grouping, date range, and filters, then reports headline activity totals, breakdowns by activity type, and per-rep comparisons. It handles zero-result cases and redirects requests for item-level content to the timeline tool.
When to use it
Use it when someone asks how many calls or emails the team made, who the most active rep is, how the team is performing, or for an activity breakdown over a period. It fits questions about outreach volume, rep comparisons, and team engagement statistics.
Requirements
Requires the monday.com MCP connector with tools for user context, search, board info, board items, activity insights, timeline items, and users and teams. It needs a resolvable board ID and access to the relevant CRM board data. It ships no scripts; it is instructions only.

Activity Insights

Flow: Trigger → Connector check → Resolve board → Build query → Fetch insights → Synthesize.

Input

  • Optional: argument describing the analysis (e.g., "rep activity this week", "call breakdown for the team").
  • Optional: rep name, date range, or grouping preference.

Output

A synthesized summary with specific numbers and rep-level breakdowns. Never raw JSON.

Knowledge

  • get-activity-insights returns aggregated counts — not individual activity records. For activity history with content, use get-timeline-items.
  • Default time range is 7 days — no need to pass a date if the user asks about "recent" or "this week".
  • groupBy accepts 1–2 fields: ["type"] for activity breakdown; ["userId", "type"] for per-rep breakdown; ["userId"] for rep totals only.
  • board_id is required — always resolve it before calling the tool.
  • Present results as natural language insights — never dump the raw results array.

Tools (MCP)

  • get-activity-insights — aggregated activity stats (counts, duration) grouped by rep, type, or item.
  • get_user_context — user identity and account info.
  • search / get_board_info / get_board_items_page — resolve boards and items.
  • list_users_and_teams — resolve rep names to user IDs for filtering.
  • get-timeline-items — fallback for item-level activity detail (content, not aggregates).

When to use each groupBy

User saysgroupByNotes
"How many calls did each rep make?"["userId", "type"]Per-rep breakdown
"What's the activity breakdown this week?"["type"]Team totals by type
"Who's the most active rep?"["userId"]Rep totals only
"How many emails did John send?"["type"]+ userIds filter
"Activity on the Acme deal?"["type"]+ itemIds filter — or use get-timeline-items for content
"Compare rep performance last month"["userId", "type"]Set fromDate/toDate

Step 0: Connector check

  1. Call mcp__monday__get_user_context. On error → print connector install prompt, stop.

Step 1: Resolve board

get-activity-insights requires a board_id.

  1. If a board name is clear from the argument → mcp__monday__search or mcp__monday__get_board_info to resolve the ID.
  2. If multiple CRM boards exist → ask: "Which board should I analyze — Deals, Contacts, or Leads?"
  3. No board context → mcp__monday__search({ query: "deals" }) to find the most likely CRM board. Still ambiguous → ask.

Step 2: Build query parameters

Parse the argument:

groupBy:

  • Reps, "who", "by rep", "each rep" → ["userId", "type"]
  • "breakdown", "by type", "what kind" → ["type"]
  • Default → ["userId", "type"]

Date range:

  • "this week" → 7-day default (no params needed)
  • "last month" → fromDate: 30 days ago
  • "today" → fromDate: start of today
  • Explicit dates → parse and pass fromDate / toDate

Filters:

  • Rep name mentioned → resolve via mcp__monday__list_users_and_teams, pass userIds
  • Item/deal name mentioned → resolve item ID, pass itemIds (or redirect to get-timeline-items for content)

aggregationType: default count. Use sum / avg for duration questions ("how long were the calls").


Step 3: Fetch and synthesize

  1. Call mcp__monday__get-activity-insights with resolved parameters.
  2. If total_results === 0: "No activities found on <board> in the last <window>. The team may not have logged activities yet, or try a wider date range."
  3. Synthesize results:
    • Lead with the headline: "Your team logged 92 activities this week."
    • Break down by type: "42 emails, 28 calls, 15 meetings, and 7 notes."
    • Call out top performers if grouped by rep: "Alex led with 34 activities, followed by Sam (28) and Jordan (19)."
    • Flag low activity if relevant: "4 reps logged fewer than 5 activities this week."

Cross-skill handoffs

  • To log-activity: insights show a rep with zero activity → "Want to log a recent call or meeting for them?"
  • To run-sequence: low outreach volume → suggest enrolling contacts in a sequence.
  • From daily-briefing: briefing surfaces activity gaps → this skill provides the full breakdown.
  • To get-timeline-items: user asks for actual content (what was said, meeting notes) rather than counts.

Error handling reference

FailureBehavior
Connector missingStop; print install prompt.
Board not resolvedAsk user to specify the board.
Tool unavailable"Activity insights aren't available on the connector for your account yet."
No resultsConfirm date range; suggest widening.
Rep name not foundAsk for clarification or list available reps via list_users_and_teams.
Item-level content requestRedirect to get-timeline-items; get-activity-insights operates at board level.

Completion criteria

  • Connector check passed.
  • board_id resolved before calling the tool.
  • Query parameters derived from context — not hardcoded defaults.
  • Results synthesized into natural language — no raw JSON.
  • Zero-result case handled gracefully.
  • Item-level content requests redirected to get-timeline-items.

Source and attribution

Source:mondaycom/mcpinplugins/monday-crm/skills/activity-insightsat commit8fdc0b4

License: No license

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