Content Pillars
social-media-skills/skills/skills/content-pillarsby social-media-skills6e30eeb2f6736bda8683b6bbaa674af3641d7945MITListed Oct 9, 2026Updated Oct 9, 2026
Use to define a brand's content pillars — the 3–5 recurring themes it posts about — the strategic backbone between the brand profile and the content calendar. Run when the user says "content pillars," "content buckets," "what should I post about," "content themes," "content strategy," "pillars," or before planning a batch or calendar. Reads brand-profile first and derives pillars from positioning, point of view, audience, and proof — real ownable themes, never generic "educational / behind-the-scenes / promotional" buckets (those are intents and formats, not pillars). Produces a content-pillars.md that batch-content-plan and the content skills read. Works for any business: B2B, ecommerce, local, personal brand, nonprofit.
Only the file list is public. File contents are available once the skill is installed in a workspace.
| Path | Size | Type |
|---|---|---|
| evals/evals.json | 3.3 KB | application/json |
| references/deriving-pillars.md | 3.2 KB | text/markdown |
| references/examples.md | 3.9 KB | text/markdown |
| references/pillar-template.md | 2.2 KB | text/markdown |
| references/what-makes-a-pillar.md | 3.8 KB | text/markdown |
| SKILL.md | 6.9 KB | text/markdown |
Source and attribution
Source:social-media-skills/skillsinskills/content-pillarsat commit6e30eeb
License: MIT
Content belongs to its original authors. SourceWeft indexes it from a public repository.
More from social-media-skills/skills
Youtube Shorts
social-media-skills
Drafts shootable YouTube Shorts scripts using a retention-focused framework, with publishing routed to a scheduling tool.
Youtube Publishing And Metadata
social-media-skills
Writes YouTube publish metadata — title, description with chapters, tags, category, privacy and madeForKids — and validates the publish config.
Youtube Long Form
social-media-skills
Plans YouTube long-form videos: packaging concepts, shootable scripts, retention structure and session strategy.
Voice Builder
social-media-skills
Builds a reusable voice guide (voice.md) from a person's or brand's real writing samples.
Writing Style And Tone
social-media-skills
Applies writing craft — style, tone and edit passes — to make drafts read as human and match a brand voice.
Viral Reverse Engineering
social-media-skills
Reverse-engineers why a specific piece of content went viral and extracts a repeatable mechanism to apply to the user's own niche.
More in Marketing & Sales
Deal Sourcing
anthropics
Guides a private equity deal sourcing pipeline: find target companies, check CRM history, and draft founder outreach emails.
Investment Proposal
anthropics
Guides creation of personalized investment proposals for prospective advisory clients, from discovery through slide deck, PDF, and summary.
Lead Triage
anthropics
Scores inbound HubSpot leads, ranks a call list with talking points, drafts follow-ups and proposes calendar slots.
Prospect
anthropics
Builds targeted account and contact prospect lists using Common Room's Prospector, with iterative refinement and web enrichment.
Account Research
anthropics
Builds a sourced research brief on a prospect company and optional contact, checks CRM ownership, and scores ICP fit.
Content Strategy
anthropics
Turns PayPal, QuickBooks or Square sales data into a prioritized 30-day content brief for small businesses.