Content Pillars
social-media-skills/skills/skills/content-pillarsby social-media-skills6e30eeb2f6736bda8683b6bbaa674af3641d7945MITListed Oct 9, 2026Updated Oct 9, 2026
Use to define a brand's content pillars — the 3–5 recurring themes it posts about — the strategic backbone between the brand profile and the content calendar. Run when the user says "content pillars," "content buckets," "what should I post about," "content themes," "content strategy," "pillars," or before planning a batch or calendar. Reads brand-profile first and derives pillars from positioning, point of view, audience, and proof — real ownable themes, never generic "educational / behind-the-scenes / promotional" buckets (those are intents and formats, not pillars). Produces a content-pillars.md that batch-content-plan and the content skills read. Works for any business: B2B, ecommerce, local, personal brand, nonprofit.
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npx skills add https://github.com/social-media-skills/skills/tree/6e30eeb2f6736bda8683b6bbaa674af3641d7945/skills/content-pillarsSource and attribution
Source:social-media-skills/skillsinskills/content-pillarsat commit6e30eeb
License: MIT
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