Social Media Content Skill
Formats
Twitter/X Thread
- Hook tweet: compelling question or bold statement (< 280 chars)
- 3-7 follow-up tweets expanding on the topic
- Final tweet with CTA or key takeaway
- Use line breaks for readability
LinkedIn Post
- Opening hook (first 2 lines visible before "see more")
- 3-5 short paragraphs with key insights
- End with a question to drive engagement
- 1,300 character target length
Short-form Update
- Single paragraph announcement or insight
- Link to longer content if available
- Under 280 characters for cross-platform use
Guidelines
- Write in first person for LinkedIn, third person for company accounts
- Include 2-3 relevant hashtags (not more)
- Adapt tone: LinkedIn is more professional, Twitter is more conversational
- Every post should provide standalone value — don't just tease
- Use concrete numbers and results over vague claims
Output
Save content to social/<platform>/<slug>.md (e.g., social/twitter/ai-agents-thread.md).
