Lead Scoring

mbfinotti/revops-skills/skills/lead-scoring

作者 mbfinotti2dedb3934ca7MIT收录于 2026年10月8日更新于 2026年10月8日仓库3周前更新

Design, validate, and recalibrate a lead scoring model - fit and engagement signals, weighting, negative scoring and exclusions, decay, MQL/PQL threshold and tier setting, backtesting against closed-won/closed-lost outcomes, and governance; also diagnoses an existing broken model. Use whenever the user mentions lead scoring, an MQL threshold, fit vs engagement scoring, product-qualified leads, score decay, "score my leads", "our lead scores are wrong", "sales rejects our MQLs", or "too many junk MQLs" - even if they never say "scoring model". Covers B2B sales-led and B2C/PLG, rules-based design and predictive readiness. Do NOT use for assigning scored leads to reps - use mbfinotti/revops-skills@lead-routing instead.

  1. 2dedb3934ca7当前提交 2dedb39发布于 2026年10月8日

来源与署名

来源:mbfinotti/revops-skills位于skills/lead-scoring提交2dedb39

许可证: MIT

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