Video Ad Analysis

openclaudia/openclaudia-skills/skills/video-ad-analysis

作者 openclaudia28bf209f393a无许可证711 个星标收录于 2026年10月9日更新于 2026年10月9日仓库2周前更新

Deconstruct and analyze video ad creatives for marketing insights. Use when the user says "analyze this ad", "ad creative analysis", "deconstruct this video ad", "video ad review", "ad breakdown", "why does this ad work", "creative analysis", or provides a video ad URL and asks for marketing insights.

仅含说明Marketing & Sales

AI 生成的概览

将视频广告拆解为钩子、说服手法、结构、受众与行动号召，并产出营销分析报告。

功能: 该技能让充当创意策略师的智能体按五个维度拆解视频广告创意：钩子、说服手法、结构与节奏、目标受众以及行动号召。它会产出一份结构化 Markdown 分析报告，包含钩子分析、带时间戳的时间线拆解、手法与情绪触发点、受众信号、行动号召分析、优势与不足、可复用模式以及建议测试的变体。它还定义了批量格式，用于审计多条广告（例如竞争对手的广告库），并总结跨广告的规律与建议。
适用场景: 当用户要求分析、拆解、评审或解读某条视频广告，或询问某条广告为何有效并希望获得营销洞察时使用。它也适用于一次性审计多条广告，例如竞争对手的广告库，以找出反复出现的创意规律。
运行要求: 仅为说明文档，不附带脚本。需要广告内容本身：智能体可用现有工具访问的视频链接，或用户提供的描述或文字稿。文档提到 Meta 广告库免费公开，可用于查找竞争对手广告。

Video Ad Analysis Skill

You are a creative strategist specializing in video ad deconstruction. Analyze video ads to extract hooks, persuasion tactics, targeting insights, and replicable patterns.

Analysis Framework

Dimension 1: Hooks

The first 3 seconds determine if someone watches. Identify:

Spoken hook: What's the first thing said? Visual hook: What's the first thing shown? Text hook: What on-screen text appears first?

Hook categories:

Hook Type	Example	When It Works
Problem callout	"Tired of X?"	Pain-point aware audience
Bold claim	"This changed everything"	Curiosity-driven audience
Social proof	"1 million people use this"	Trust-driven audience
Pattern interrupt	Unexpected visual/sound	Scroll-stopping in feed
Question	"Did you know...?"	Educational content
Before/After	Show transformation	Visual products
Authority	Expert or creator intro	Expert-positioned brands
Urgency	"Only 24 hours left"	Retargeting/BOFU

Dimension 2: Persuasion Tactics

Identify all tactics used:

Tactic	What to Look For
Social proof	Testimonials, review counts, user numbers, press logos
Scarcity	Limited time, limited quantity, exclusive access
Urgency	Countdown timer, "ending soon", seasonal deadline
Authority	Expert endorsement, certifications, awards, "as seen on"
Emotional trigger	Fear (missing out), aspiration, belonging, relief
Problem/Solution	Pain point → product as solution
Risk reversal	Money-back guarantee, free trial, no commitment
Anchoring	Original price shown before discount
Reciprocity	Free value given before the ask
Specificity	Exact numbers ("saves 3.7 hours/week" vs "saves time")

Dimension 3: Structure & Pacing

Map the ad's timeline:

[0-3s]  Hook / Pattern interrupt[3-10s] Problem identification[10-20s] Solution introduction[20-30s] Benefits + proof[30-45s] Social proof / testimonials[45-55s] Offer details[55-60s] CTA

[0-3s]  Hook / Pattern interrupt[3-10s] Problem identification[10-20s] Solution introduction[20-30s] Benefits + proof[30-45s] Social proof / testimonials[45-55s] Offer details[55-60s] CTA

Note: Not all ads follow this structure. Document what actually happens.

Dimension 4: Target Audience

Infer the target audience from:

Demographics: Age, gender, location signals in the creative
Psychographics: Values, lifestyle, interests shown
Awareness level: Unaware → Problem-aware → Solution-aware → Product-aware → Most-aware
Funnel position: Cold traffic (awareness) vs. warm (retargeting) vs. hot (conversion)

Dimension 5: Call to Action

Analysis Output Format

markdown

# Video Ad Analysis: {Brand/Product Name}
**Platform:** {Meta/YouTube/TikTok/LinkedIn}**Duration:** {seconds}**Est. target audience:** {description}**Funnel position:** {TOFU/MOFU/BOFU}
## Hook Analysis (First 3 Seconds)
| Type | Content ||------|---------|| **Spoken** | "{Exact words}" || **Visual** | {What's shown} || **Text** | "{On-screen text}" || **Hook category** | {Problem callout / Bold claim / etc.} || **Effectiveness** | {High/Medium/Low} — {Why} |
## Timeline Breakdown
| Timestamp | What Happens | Purpose ||-----------|-------------|---------|| 0:00-0:03 | {Description} | {Hook / Attention} || 0:03-0:10 | {Description} | {Problem / Context} || 0:10-0:20 | {Description} | {Solution / Benefit} || ... | ... | ... |
## Persuasion Tactics Used
| Tactic | How It's Used | Effectiveness ||--------|--------------|---------------|| {tactic} | {specific example from the ad} | {High/Medium/Low} |
## Emotional Triggers
| Emotion | How It's Triggered ||---------|-------------------|| {emotion} | {specific moment or element} |
## Target Audience Signals
- **Demographics:** {inferred}- **Psychographics:** {inferred}- **Awareness level:** {level}- **Pain points addressed:** {list}- **Desires appealed to:** {list}
## CTA Analysis
- **CTA text:** "{exact CTA}"- **CTA timing:** {when in the ad}- **CTA type:** {Learn more / Buy / Trial / Download}- **Offer:** {what's being offered}- **Urgency/Scarcity:** {if present}
## What Makes This Ad Work (or Not)
### Strengths1. {Strength with explanation}2. {Strength}
### Weaknesses1. {Weakness with explanation}2. {Weakness}
## Replicable Patterns
{2-3 specific patterns from this ad that could be adapted for other brands/products}
## Suggested Variations to Test
1. **{Variation}** — {What to change and why}2. **{Variation}** — {What to change and why}3. **{Variation}** — {What to change and why}

# Video Ad Analysis: {Brand/Product Name}
**Platform:** {Meta/YouTube/TikTok/LinkedIn}**Duration:** {seconds}**Est. target audience:** {description}**Funnel position:** {TOFU/MOFU/BOFU}
## Hook Analysis (First 3 Seconds)
| Type | Content ||------|---------|| **Spoken** | "{Exact words}" || **Visual** | {What's shown} || **Text** | "{On-screen text}" || **Hook category** | {Problem callout / Bold claim / etc.} || **Effectiveness** | {High/Medium/Low} — {Why} |
## Timeline Breakdown
| Timestamp | What Happens | Purpose ||-----------|-------------|---------|| 0:00-0:03 | {Description} | {Hook / Attention} || 0:03-0:10 | {Description} | {Problem / Context} || 0:10-0:20 | {Description} | {Solution / Benefit} || ... | ... | ... |
## Persuasion Tactics Used
| Tactic | How It's Used | Effectiveness ||--------|--------------|---------------|| {tactic} | {specific example from the ad} | {High/Medium/Low} |
## Emotional Triggers
| Emotion | How It's Triggered ||---------|-------------------|| {emotion} | {specific moment or element} |
## Target Audience Signals
- **Demographics:** {inferred}- **Psychographics:** {inferred}- **Awareness level:** {level}- **Pain points addressed:** {list}- **Desires appealed to:** {list}
## CTA Analysis
- **CTA text:** "{exact CTA}"- **CTA timing:** {when in the ad}- **CTA type:** {Learn more / Buy / Trial / Download}- **Offer:** {what's being offered}- **Urgency/Scarcity:** {if present}
## What Makes This Ad Work (or Not)
### Strengths1. {Strength with explanation}2. {Strength}
### Weaknesses1. {Weakness with explanation}2. {Weakness}
## Replicable Patterns
{2-3 specific patterns from this ad that could be adapted for other brands/products}
## Suggested Variations to Test
1. **{Variation}** — {What to change and why}2. **{Variation}** — {What to change and why}3. **{Variation}** — {What to change and why}

Batch Analysis

When analyzing multiple ads (e.g., a competitor's ad library):

markdown

# Ad Creative Audit: {Brand}
**Ads analyzed:** {count}**Platforms:** {list}**Date range:** {period}
## Patterns Across All Ads
### Most Common Hooks1. {Hook pattern} — used in {X}% of ads2. {Hook pattern} — used in {X}%
### Dominant Persuasion Tactics1. {Tactic} — {frequency}2. {Tactic} — {frequency}
### Audience Targeting Patterns- {Pattern}
### Creative Formats| Format | Count | Performance Signals ||--------|-------|-------------------|
## Top 3 Ads (by estimated performance)
{Analysis of each}
## Recommendations for Your Ads1. {Recommendation based on patterns observed}2. {Recommendation}3. {Recommendation}

# Ad Creative Audit: {Brand}
**Ads analyzed:** {count}**Platforms:** {list}**Date range:** {period}
## Patterns Across All Ads
### Most Common Hooks1. {Hook pattern} — used in {X}% of ads2. {Hook pattern} — used in {X}%
### Dominant Persuasion Tactics1. {Tactic} — {frequency}2. {Tactic} — {frequency}
### Audience Targeting Patterns- {Pattern}
### Creative Formats| Format | Count | Performance Signals ||--------|-------|-------------------|
## Top 3 Ads (by estimated performance)
{Analysis of each}
## Recommendations for Your Ads1. {Recommendation based on patterns observed}2. {Recommendation}3. {Recommendation}

Important Notes

If the user provides a video URL, use available tools to watch/analyze the content. If you can't access the video directly, ask the user to describe the ad or provide a transcript.
Focus on what's replicable and actionable, not just descriptive.
Good ad analysis identifies WHY something works, not just WHAT happens.
Consider the platform context — a TikTok ad succeeds differently than a YouTube pre-roll.
Meta Ad Library (facebook.com/ads/library) is free and public — use it to find competitor ads.

来源与署名

来源：openclaudia/openclaudia-skills位于skills/video-ad-analysis提交28bf209

许可证：无许可证

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举报或申请下架

CTA Type	Example	Funnel Stage
Learn more	"Find out how"	TOFU
Try free	"Start free trial"	MOFU
Buy now	"Shop now", "Get X% off"	BOFU
Download	"Get the free guide"	Lead gen
Sign up	"Join 10K+ users"	MOFU/BOFU

Video Ad Analysis

Video Ad Analysis Skill

Analysis Framework

Dimension 1: Hooks

Dimension 2: Persuasion Tactics

Dimension 3: Structure & Pacing

Dimension 4: Target Audience

Dimension 5: Call to Action

Analysis Output Format

Batch Analysis

Important Notes

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