OpenClaw Marketing Skills
Skill by ara.so — Marketing Skills collection.
36 battle-tested marketing skills for OpenClaw agents with real data connectors for Google Ads, Search Console, and Meta Ads. This library turns your AI coding agent into a full-stack marketing brain that reads your codebase, pulls live data, and produces shippable work.
What This Is
A comprehensive skill library that gives OpenClaw agents expertise in:
- CRO — Conversion rate optimization across signup flows, landing pages, forms, paywalls
- Copywriting — Homepage copy, email sequences, cold outreach, social content
- SEO — Technical audits, AI search optimization, programmatic SEO, content strategy
- Paid Ads — Campaign strategy, creative generation, A/B testing
- Data Connectors — Live Google Ads, Search Console, and Meta Ads data integration
- Growth & Sales — Referral programs, launch strategy, pricing, competitor pages
Installation
Via ClawHub (Recommended)
Manual Installation
Initial Setup
Step 1: Create Product Context
Every skill references your product context automatically. Set this up once:
This creates .agents/product-marketing-context.md:
Step 2: Connect Data Sources (Optional)
This creates credential files in .agents/:
Core Skills Reference
CRO Skills
page-cro
Audits marketing pages for conversion optimization:
signup-flow-cro
Optimizes registration and trial flows:
Copywriting Skills
copywriting
Generates conversion-focused marketing copy:
Example output structure:
cold-email
Generates B2B outreach sequences:
SEO Skills
seo-audit
Technical and on-page SEO analysis:
search-console-connect
Pulls live Google Search Console data:
Example API usage pattern:
Paid Ads Skills
google-ads-connect
Connects to Google Ads API for live account data:
Configuration file structure (.agents/google-ads-credentials.json):
meta-ads-connect
Connects to Meta Marketing API:
Growth Skills
referral-program
Designs referral and affiliate programs:
marketing-ideas
Filters 139 proven SaaS marketing tactics:
Common Workflows
Full Landing Page Optimization
SEO + Data Audit Workflow
Paid Ads Optimization
Environment Variables
Never hardcode credentials. Reference environment variables:
File Structure
Skill Selection Logic
The agent automatically picks the right skill based on your request:
Troubleshooting
Data Connector Issues
Google Ads connection fails:
Search Console "Not authorized":
Meta Ads token expired:
Skill Not Found
Context Not Loading
Advanced Usage
Custom Skill Combination
Chain multiple skills for complex tasks:
Batch Operations
Data Export
Related Resources
- MyClaw.ai: Cloud-hosted OpenClaw with all skills pre-installed
- ClawHub: Central repository for OpenClaw skills
- OpenClaw Docs: https://docs.openclaw.ai
Contributing
To add or improve skills:
License
MIT License — See LICENSE file in repository.
Powered by MyClaw.ai — Run all 36 skills without managing a server.

