App Description Writer

rshankras/claude-code-apple-skills/skills/app-store/app-description-writer

作者 rshankras9ffb83138209无许可证784 个星标收录于 2026年10月9日更新于 2026年10月9日仓库2个月前更新

Generate compelling App Store descriptions that convert browsers into users. Use when writing initial descriptions, improving existing copy, or drafting promotional text and What's New for a major update.

仅含说明Marketing & Sales

AI 生成的概览

为应用商店撰写推广文案、完整描述和更新说明（What's New）。

功能: 引导智能体先收集应用基本信息、核心功能、社会证明和语气风格，然后产出三类应用商店文本：推广文案、完整描述和更新说明。技能提供结构模板、开场钩子示例、注意事项、本地化建议以及字符数限制对照表。
适用场景: 适用于撰写首次上架的应用商店描述、优化现有商店文案，或为重大版本更新准备推广文案和更新说明时。
运行要求: 仅为指令，不含脚本或软件包。智能体需要 Read、Write、Edit、Glob、Grep 和 AskUserQuestion 工具来收集信息并生成内容。

App Description Writer

Generate compelling App Store descriptions that convert browsers into users.

When This Skill Activates

User needs to write initial App Store description
User wants to improve existing description
User is preparing for a major update
User asks about promotional text or What's New

Information Gathering

Before writing, ask about:

App Basics
- What does the app do? (one sentence)
- Who is it for? (target audience)
- What problem does it solve?
Key Features
- Top 3-5 features
- What makes it unique vs competitors?
- Any awards or recognition?
Social Proof
- Number of users/downloads (if impressive)
- Notable reviews or press mentions
- Any partnerships or integrations?
Tone
- Professional / Casual / Fun / Technical?
- Brand voice keywords?

Output Format

Generate all three text types:

1. Promotional Text (170 characters)

First thing users see
Should create curiosity or urgency
Can be updated without app review
Good for seasonal/sale messaging

2. Full Description (4000 characters max)

Structure:

[Opening Hook - 1-2 sentences, problem/benefit focused]
[Key Features with emoji bullets]• Feature 1 - benefit• Feature 2 - benefit• Feature 3 - benefit
[Social Proof paragraph - optional]
[How it works - brief explanation]
[Call to action]
[Support/contact info]

[Opening Hook - 1-2 sentences, problem/benefit focused]
[Key Features with emoji bullets]• Feature 1 - benefit• Feature 2 - benefit• Feature 3 - benefit
[Social Proof paragraph - optional]
[How it works - brief explanation]
[Call to action]
[Support/contact info]

3. What's New (4000 characters)

For updates:

[Version X.X highlights]
NEW• Feature addition
IMPROVED• Enhancement
FIXED• Bug fix
Thank you for your feedback!

[Version X.X highlights]
NEW• Feature addition
IMPROVED• Enhancement
FIXED• Bug fix
Thank you for your feedback!

Best Practices

Do's

Lead with the biggest benefit
Use short paragraphs (2-3 lines max)
Include relevant keywords naturally
Use emojis sparingly for scannability
End with clear call-to-action
Mention if there's a free trial/tier

Don'ts

Don't start with "Welcome to..."
Don't use ALL CAPS excessively
Don't include URLs (they're not clickable)

Examples

Promotional Text Examples

Productivity App:

Weather App:

Finance App:

Description Opening Examples

Problem-First:

Tired of losing track of important tasks? [App] turns your scattered thoughtsinto organized action plans in seconds.

Tired of losing track of important tasks? [App] turns your scattered thoughtsinto organized action plans in seconds.

Benefit-First:

Capture ideas the moment they strike. [App] is the fastest way to go fromthought to organized note, anywhere.

Capture ideas the moment they strike. [App] is the fastest way to go fromthought to organized note, anywhere.

Curiosity-First:

What if your to-do list actually helped you get things done? Introducinga smarter way to manage your day.

What if your to-do list actually helped you get things done? Introducinga smarter way to manage your day.

Localization Tips

When localizing descriptions:

Don't just translate—adapt to cultural context
Research local competitors' descriptions
Adjust feature emphasis by market
Use native speakers for review
Consider character limits in other languages (German expands ~30%)

Character Limits Reference

Templates

Template: Utility App

[One-line value proposition]
Stop [pain point]. Start [desired outcome].
✨ KEY FEATURES
• [Feature 1] — [Benefit in user terms]• [Feature 2] — [Benefit in user terms]• [Feature 3] — [Benefit in user terms]• [Feature 4] — [Benefit in user terms]
💡 HOW IT WORKS
[2-3 sentences explaining the core flow]
🎯 PERFECT FOR
• [User type 1]• [User type 2]• [User type 3]
[Social proof if available]
Download now and [call to action with benefit].
Questions? We're here to help: [support email]

[One-line value proposition]
Stop [pain point]. Start [desired outcome].
✨ KEY FEATURES
• [Feature 1] — [Benefit in user terms]• [Feature 2] — [Benefit in user terms]• [Feature 3] — [Benefit in user terms]• [Feature 4] — [Benefit in user terms]
💡 HOW IT WORKS
[2-3 sentences explaining the core flow]
🎯 PERFECT FOR
• [User type 1]• [User type 2]• [User type 3]
[Social proof if available]
Download now and [call to action with benefit].
Questions? We're here to help: [support email]

Template: Creative App

[Evocative opening that sparks imagination]
[App Name] puts [creative power] in your pocket.
🎨 CREATE
• [Creative feature 1]• [Creative feature 2]• [Creative feature 3]
📤 SHARE
• [Sharing/export feature]• [Community feature if applicable]
🔓 UNLOCK YOUR CREATIVITY
[Inspirational paragraph about what users can achieve]
Join [X] creators already using [App Name].
[Call to action]

[Evocative opening that sparks imagination]
[App Name] puts [creative power] in your pocket.
🎨 CREATE
• [Creative feature 1]• [Creative feature 2]• [Creative feature 3]
📤 SHARE
• [Sharing/export feature]• [Community feature if applicable]
🔓 UNLOCK YOUR CREATIVITY
[Inspirational paragraph about what users can achieve]
Join [X] creators already using [App Name].
[Call to action]

Template: What's New

Thanks for using [App Name]! Here's what's new in version X.X:
🆕 NEW• [Major new feature with brief explanation]
⚡️ IMPROVED• [Performance improvement]• [UX enhancement]
🔧 FIXED• [Bug fix users complained about]
Love [App Name]? Leave us a review — it helps more than you know! 💙
Feedback? [support email]

Thanks for using [App Name]! Here's what's new in version X.X:
🆕 NEW• [Major new feature with brief explanation]
⚡️ IMPROVED• [Performance improvement]• [UX enhancement]
🔧 FIXED• [Bug fix users complained about]
Love [App Name]? Leave us a review — it helps more than you know! 💙
Feedback? [support email]

来源与署名

来源：rshankras/claude-code-apple-skills位于skills/app-store/app-description-writer提交9ffb831

许可证：无许可证

内容归原作者所有。SourceWeft 从公开仓库中收录这些内容。

举报或申请下架

App Description Writer

App Description Writer

When This Skill Activates

Information Gathering

Output Format

1. Promotional Text (170 characters)

2. Full Description (4000 characters max)

3. What's New (4000 characters)

Best Practices

Do's

Don'ts

Examples

Promotional Text Examples

Description Opening Examples

Localization Tips

Character Limits Reference

Templates

Template: Utility App

Template: Creative App

Template: What's New

来源与署名

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Offer Codes Setup

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