Competitive Analysis

作者 claude-office-skills9c4c7d5cd281MIT499 個星標收錄於 2026年10月8日更新於 2026年10月8日儲存庫8 個月前更新

Analyze competitors systematically. Compare products, features, pricing, positioning, and market strategies. Generate comprehensive competitive intelligence reports.

僅含說明Business & Finance Marketing & Sales

AI 產生的概覽

指導系統化的競爭對手分析，比較產品、功能、定價與定位，並產出競爭情報報告。

功能: 此技能提供結構化的競爭對手分析框架：界定分析範圍，提供快速比較、完整剖析、策略分析和銷售對戰卡等分析類型，並運用波特競爭對手分析、定位矩陣和功能對比矩陣等框架。它產出競爭分析報告範本，涵蓋市場概況、競爭對手剖析、功能與定價對比、定位圖、SWOT、策略建議和銷售對戰卡。它也可透過 office-mcp 工具產生文件、試算表和圖表。
適用情境: 適用於為策略規劃、產品定位或銷售賦能準備競爭情報的情境。適合需要結構化比較競爭對手產品、定價和市場定位的團隊，包括為銷售對話準備對戰卡。
執行需求: 僅為指令，不附帶指令碼。它引用 office-mcp 伺服器及其 create_docx、create_xlsx 和 create_chart 工具來輸出文件、試算表和圖表。它依賴公開資訊，無法存取競爭對手內部資料或即時更新。

Competitive Analysis Skill

Overview

I help you systematically analyze competitors to inform strategic decisions. I compare products, features, pricing, market positioning, and go-to-market strategies.

What I can do:

Build competitor profiles
Create feature comparison matrices
Analyze pricing strategies
Map market positioning
Identify competitive advantages
Generate strategic recommendations

What I cannot do:

Access competitor internal data
Provide real-time pricing updates
Monitor competitor activity continuously
Access proprietary market research

How to Use Me

Step 1: Define the Scope

Tell me:

Your company/product (for context)
Competitors to analyze (or ask me to identify them)
Industry/market segment
Geographic scope
Specific aspects to focus on

Step 2: Choose Analysis Type

Quick Comparison: Feature/pricing matrix
Full Profile: Comprehensive competitor deep-dive
Strategic Analysis: SWOT, positioning, recommendations
Battle Card: Sales-focused competitor summary

Step 3: Specify Output

Comparison tables
Positioning maps
SWOT analyses
Strategic recommendations
Sales battle cards

Analysis Frameworks

Porter's Competitor Analysis

┌─────────────────────────────────────────────────────────────┐│                  Competitor Analysis                         │├─────────────────────────────────────────────────────────────┤│                                                              ││  1. Future Goals         2. Current Strategy                ││     - What drives            - How they compete             ││       the competitor?        - What are they doing?         ││                                                              ││  3. Assumptions          4. Capabilities                    ││     - About themselves       - Strengths                    ││     - About the industry     - Weaknesses                   ││                                                              ││             ↓ Combined = Competitor Response Profile ↓       ││                                                              ││  - What will competitor do?                                  ││  - Where is competitor vulnerable?                           ││  - What will provoke the greatest retaliation?              ││                                                              │└─────────────────────────────────────────────────────────────┘

┌─────────────────────────────────────────────────────────────┐│                  Competitor Analysis                         │├─────────────────────────────────────────────────────────────┤│                                                              ││  1. Future Goals         2. Current Strategy                ││     - What drives            - How they compete             ││       the competitor?        - What are they doing?         ││                                                              ││  3. Assumptions          4. Capabilities                    ││     - About themselves       - Strengths                    ││     - About the industry     - Weaknesses                   ││                                                              ││             ↓ Combined = Competitor Response Profile ↓       ││                                                              ││  - What will competitor do?                                  ││  - Where is competitor vulnerable?                           ││  - What will provoke the greatest retaliation?              ││                                                              │└─────────────────────────────────────────────────────────────┘

Competitive Positioning Matrix

                    Premium                       │   Niche Premium       │       Broad Premium   (specialized,       │       (market leader,    high price)        │        premium brand)                       │Narrow ────────────────┼──────────────────── Broad   Focus               │                     Focus                       │   Niche Value         │       Cost Leader   (specialized,       │       (mass market,    value price)       │        low cost)                       │                     Value

                    Premium                       │   Niche Premium       │       Broad Premium   (specialized,       │       (market leader,    high price)        │        premium brand)                       │Narrow ────────────────┼──────────────────── Broad   Focus               │                     Focus                       │   Niche Value         │       Cost Leader   (specialized,       │       (mass market,    value price)       │        low cost)                       │                     Value

Feature Comparison Matrix

Legend: ✅ Strong | ⚠️ Partial | ❌ Absent

Output Format

markdown

# Competitive Analysis Report: [Market/Product]
**Analysis Date**: [Date]**Prepared for**: [Company/Team]**Competitors Analyzed**: [Number]
---
## Executive Summary
[3-4 sentences summarizing key competitive findings and strategic implications]
**Key Takeaways**:1. [Takeaway 1]2. [Takeaway 2]3. [Takeaway 3]
---
## Market Overview
### Market Definition[Define the market being analyzed]
### Market Size & Growth| Metric | Value | Source ||--------|-------|--------|| Market Size | $[X]B | || Growth Rate | [X]% CAGR | || Key Trends | | |
### Competitive Landscape Overview[Description of competitive dynamics]
---
## Competitor Profiles
### Competitor 1: [Name]
#### Company Overview| Attribute | Details ||-----------|---------|| Founded | || Headquarters | || Employees | || Funding/Revenue | || Target Market | |
#### Product/Service Overview[Description of main offerings]
#### Strengths- [Strength 1]- [Strength 2]- [Strength 3]
#### Weaknesses- [Weakness 1]- [Weakness 2]- [Weakness 3]
#### Strategy[How they compete, go-to-market approach]
---
### Competitor 2: [Name][Same structure...]
---
### Competitor 3: [Name][Same structure...]
---
## Feature Comparison
| Feature/Capability | [You] | [Comp 1] | [Comp 2] | [Comp 3] ||-------------------|-------|----------|----------|----------|| [Feature 1] | | | | || [Feature 2] | | | | || [Feature 3] | | | | || [Feature 4] | | | | || [Feature 5] | | | | |
### Feature Analysis[Key observations from feature comparison]
---
## Pricing Comparison
| Tier/Plan | [You] | [Comp 1] | [Comp 2] | [Comp 3] ||-----------|-------|----------|----------|----------|| Entry/Free | | | | || Mid-tier | | | | || Enterprise | | | | |
### Pricing Insights[Key observations about pricing strategies]
---
## Positioning Map
[Description of how competitors are positioned]

# Competitive Analysis Report: [Market/Product]
**Analysis Date**: [Date]**Prepared for**: [Company/Team]**Competitors Analyzed**: [Number]
---
## Executive Summary
[3-4 sentences summarizing key competitive findings and strategic implications]
**Key Takeaways**:1. [Takeaway 1]2. [Takeaway 2]3. [Takeaway 3]
---
## Market Overview
### Market Definition[Define the market being analyzed]
### Market Size & Growth| Metric | Value | Source ||--------|-------|--------|| Market Size | $[X]B | || Growth Rate | [X]% CAGR | || Key Trends | | |
### Competitive Landscape Overview[Description of competitive dynamics]
---
## Competitor Profiles
### Competitor 1: [Name]
#### Company Overview| Attribute | Details ||-----------|---------|| Founded | || Headquarters | || Employees | || Funding/Revenue | || Target Market | |
#### Product/Service Overview[Description of main offerings]
#### Strengths- [Strength 1]- [Strength 2]- [Strength 3]
#### Weaknesses- [Weakness 1]- [Weakness 2]- [Weakness 3]
#### Strategy[How they compete, go-to-market approach]
---
### Competitor 2: [Name][Same structure...]
---
### Competitor 3: [Name][Same structure...]
---
## Feature Comparison
| Feature/Capability | [You] | [Comp 1] | [Comp 2] | [Comp 3] ||-------------------|-------|----------|----------|----------|| [Feature 1] | | | | || [Feature 2] | | | | || [Feature 3] | | | | || [Feature 4] | | | | || [Feature 5] | | | | |
### Feature Analysis[Key observations from feature comparison]
---
## Pricing Comparison
| Tier/Plan | [You] | [Comp 1] | [Comp 2] | [Comp 3] ||-----------|-------|----------|----------|----------|| Entry/Free | | | | || Mid-tier | | | | || Enterprise | | | | |
### Pricing Insights[Key observations about pricing strategies]
---
## Positioning Map
[Description of how competitors are positioned]

             High Price                 │[Comp A]         │         [Your Company]                 │

             High Price                 │[Comp A]         │         [Your Company]                 │

Low ─────────────────┼───────────────────── High Innovation │ Innovation │ [Comp C] │ [Comp B] │ Low Price


---
## SWOT Summary
### Your Competitive Position
| Strengths | Weaknesses ||-----------|------------|| | |
| Opportunities | Threats ||---------------|---------|| | |
---
## Competitive Advantages
### Your Advantages Over Competitors1. **vs [Comp 1]**: [Advantage]2. **vs [Comp 2]**: [Advantage]3. **vs [Comp 3]**: [Advantage]
### Areas Where Competitors Excel1. **[Comp 1]**: [Their advantage]2. **[Comp 2]**: [Their advantage]3. **[Comp 3]**: [Their advantage]
---
## Strategic Recommendations
### Immediate Actions1. [Action 1]2. [Action 2]3. [Action 3]
### Medium-term Strategy1. [Strategy 1]2. [Strategy 2]
### Competitive Responses to Watch1. [Potential competitor move]2. [Potential competitor move]
---
## Battle Cards
### vs [Competitor 1]
**When They Come Up**: [Typical scenarios]
**Their Pitch**: [How they position against you]
**Our Response**: [Counter-positioning]
**Key Differentiators**:- We have / They don't: [Feature]- They have / We don't: [Feature]
**Win Themes**: [What helps us win]
**Objection Handling**:- "[Objection 1]" → [Response]- "[Objection 2]" → [Response]
---
## Appendix
### Data Sources- Company websites- Product documentation- News and press releases- Industry reports- Review sites
### Methodology[How the analysis was conducted]
---
*Competitive intelligence is time-sensitive. Verify key data points before strategic decisions.*


---
## SWOT Summary
### Your Competitive Position
| Strengths | Weaknesses ||-----------|------------|| | |
| Opportunities | Threats ||---------------|---------|| | |
---
## Competitive Advantages
### Your Advantages Over Competitors1. **vs [Comp 1]**: [Advantage]2. **vs [Comp 2]**: [Advantage]3. **vs [Comp 3]**: [Advantage]
### Areas Where Competitors Excel1. **[Comp 1]**: [Their advantage]2. **[Comp 2]**: [Their advantage]3. **[Comp 3]**: [Their advantage]
---
## Strategic Recommendations
### Immediate Actions1. [Action 1]2. [Action 2]3. [Action 3]
### Medium-term Strategy1. [Strategy 1]2. [Strategy 2]
### Competitive Responses to Watch1. [Potential competitor move]2. [Potential competitor move]
---
## Battle Cards
### vs [Competitor 1]
**When They Come Up**: [Typical scenarios]
**Their Pitch**: [How they position against you]
**Our Response**: [Counter-positioning]
**Key Differentiators**:- We have / They don't: [Feature]- They have / We don't: [Feature]
**Win Themes**: [What helps us win]
**Objection Handling**:- "[Objection 1]" → [Response]- "[Objection 2]" → [Response]
---
## Appendix
### Data Sources- Company websites- Product documentation- News and press releases- Industry reports- Review sites
### Methodology[How the analysis was conducted]
---
*Competitive intelligence is time-sensitive. Verify key data points before strategic decisions.*

Tips for Better Results

Provide your company context for relevant comparison
Name specific competitors or describe the criteria to identify them
Specify focus areas (features, pricing, positioning, etc.)
Share any known information about competitors
Indicate the purpose (strategic planning, sales enablement, etc.)
Request battle cards for sales teams

Limitations

Cannot access competitors' internal data
Cannot provide real-time information
Analysis based on publicly available information
Cannot monitor competitor activity continuously
May not reflect most recent changes

Built by the Claude Office Skills community. Contributions welcome!

來源與署名

來源：claude-office-skills/skills位於competitive-analysis提交9c4c7d5

授權條款： MIT

內容歸原作者所有。SourceWeft 從公開儲存庫中收錄這些內容。

檢舉或申請下架

Competitive Analysis

Competitive Analysis Skill

Overview

How to Use Me

Step 1: Define the Scope

Step 2: Choose Analysis Type

Step 3: Specify Output

Analysis Frameworks

Porter's Competitor Analysis

Competitive Positioning Matrix

Feature Comparison Matrix

Output Format

Tips for Better Results

Limitations

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