TikTok Marketing
Comprehensive TikTok marketing skill covering content strategy, video creation workflows, posting optimization, and analytics tracking. Integrates with n8n automation for scalable content production.
Overview
This skill enables:
- Content strategy development for TikTok
- AI-powered video script generation
- Automated posting workflows
- Hashtag and trend optimization
- Performance analytics and reporting
Content Strategy Framework
1. Content Pillars (4-6 pillars recommended)
yaml
content_pillars: - name: "Educational" ratio: 40% formats: [tutorials, tips, how-tos, explainers] goal: build_authority - name: "Entertainment" ratio: 30% formats: [trends, challenges, humor, behind-scenes] goal: increase_reach - name: "Promotional" ratio: 15% formats: [product_demos, launches, offers] goal: drive_conversions - name: "Community" ratio: 15% formats: [UGC, duets, Q&A, polls] goal: build_engagement2. Content Calendar Template
| Day | Pillar | Format | Hook Type | CTA |
|---|---|---|---|---|
| Mon | Educational | Tutorial | Question | Follow for more |
| Tue | Entertainment | Trend | Shock | Like if you agree |
| Wed | Community | Q&A | Direct | Comment below |
| Thu | Educational | Tips | List | Save this |
| Fri | Entertainment | Behind-scenes | Story | Share with friend |
| Sat | Promotional | Demo | Problem | Link in bio |
| Sun | Community | UGC Repost | Gratitude | Tag us |
Video Script Framework
The Hook-Content-CTA Structure
┌─────────────────────────────────────────────────────────┐│ HOOK (0-3 seconds) ││ • Question: "Did you know...?" ││ • Statement: "This changed everything" ││ • Shock: "I can't believe this works" ││ • List: "3 things you need to know" ││ Must stop the scroll immediately │└─────────────────────────────────────────────────────────┘ │ ▼┌─────────────────────────────────────────────────────────┐│ CONTENT (3-50 seconds) ││ • Deliver on the hook promise ││ • One clear message per video ││ • Visual demonstrations > talking ││ • Pattern interrupts every 3-5 seconds ││ • Text overlays for key points │└─────────────────────────────────────────────────────────┘ │ ▼┌─────────────────────────────────────────────────────────┐│ CTA (last 2-3 seconds) ││ • Follow: "Follow for more tips" ││ • Engage: "Comment your experience" ││ • Share: "Send to someone who needs this" ││ • Save: "Save for later" ││ • Convert: "Link in bio" │└─────────────────────────────────────────────────────────┘Script Templates
Educational Video:
[HOOK - 3s]"Here's a [topic] hack most people don't know..."
[SETUP - 5s]"I used to struggle with [problem] until I discovered this."
[CONTENT - 20s]"Step 1: [action with visual]Step 2: [action with visual]Step 3: [action with visual]"
[PROOF - 5s]"And look at the results: [show before/after]"
[CTA - 3s]"Follow for more [niche] tips!"Trend Participation:
[TREND AUDIO SYNC]- Match transitions to beat drops- Use trending sound within first 48 hours- Add unique twist to stand out
[VISUAL STRUCTURE]- Opening: Match first beat- Middle: Key message during hook- End: Surprise or punchlineHashtag Strategy
Hashtag Mix Formula
yaml
hashtag_strategy: total: 5-7 hashtags (TikTok optimal) mix: - niche_specific: 2-3 examples: ["#smallbusinesstips", "#marketinghacks"] reach: 100K-1M views - trending: 1-2 examples: ["#fyp", "#viral", "#trending"] reach: 1B+ views - branded: 1 examples: ["#yourbrandname", "#yourcampaign"] reach: custom - community: 1 examples: ["#tiktokmademedoit", "#learnontiktok"] reach: 10M-100M viewsHashtag Research Process
1. Search your niche keyword2. Note hashtags on top 10 videos3. Check hashtag view counts4. Mix high (1B+), medium (1M-100M), low (100K-1M)5. Test and track performance6. Rotate bottom performers weeklyPosting Optimization
Best Posting Times (General)
| Audience | Best Times | Best Days |
|---|---|---|
| US | 7am, 12pm, 7pm EST | Tue, Thu, Fri |
| UK | 7am, 12pm, 10pm GMT | Wed, Thu, Fri |
| China | 7am, 12pm, 9pm CST | Mon, Wed, Sat |
| Global | 7am, 10pm UTC | Thu, Fri, Sat |
Posting Frequency
yaml
recommended_frequency: minimum: 1 video/day optimal: 2-3 videos/day maximum: 5 videos/day consistency_rules: - Same time slots daily builds audience habit - Never go more than 24h without posting - Quality > quantity after 3/day - Test different times for 2 weeks before decidingAutomation Workflows (n8n)
Workflow 1: AI Video Content Pipeline
┌──────────────┐ ┌──────────────┐ ┌──────────────┐│ Google Sheet │───▶│ OpenAI │───▶│ ElevenLabs ││ (Ideas) │ │ (Script) │ │ (Voiceover) │└──────────────┘ └──────────────┘ └──────────────┘ │┌──────────────┐ ┌──────────────┐ ┌──────┴───────┐│ TikTok │◀───│ Video Editor │◀───│ Image Gen ││ (Publish) │ │ (Combine) │ │ (Visuals) │└──────────────┘ └──────────────┘ └──────────────┘n8n Configuration:
yaml
workflow: "AI TikTok Content Generator"
nodes: 1. trigger: type: schedule cron: "0 9 * * *" # Daily at 9am 2. get_idea: type: google_sheets action: get_next_unused_row sheet: "Content Ideas" 3. generate_script: type: openai model: gpt-4 prompt: | Create a TikTok script for: {idea} Format: Hook (3s) + Content (20s) + CTA (3s) Style: Casual, engaging, with text overlays 4. generate_voiceover: type: elevenlabs voice: "young_professional" script: "{script}" 5. generate_visuals: type: dalle prompts: "{visual_descriptions}" 6. create_video: type: video_editor template: "tiktok_vertical" assets: [voiceover, visuals, captions] 7. publish: type: tiktok caption: "{generated_caption}" hashtags: "{hashtags}" schedule: "{optimal_time}" 8. update_tracker: type: google_sheets action: mark_as_publishedWorkflow 2: Multi-Platform Publishing
yaml
workflow: "Publish to TikTok + Instagram Reels + YouTube Shorts"
trigger: type: google_drive event: new_video_uploaded folder: "/Ready to Publish"
actions: 1. detect_video: get_metadata: [duration, aspect_ratio, filename] 2. generate_captions: openai_prompt: | Create platform-specific captions for this video: {title} - TikTok: casual, hashtag-heavy - Instagram: slightly longer, emoji-rich - YouTube: descriptive, keyword-optimized 3. parallel_publish: - tiktok: caption: "{tiktok_caption}" hashtags: ["#fyp", "#viral", "{niche_tags}"] - instagram: type: reel caption: "{instagram_caption}" hashtags: "{instagram_tags}" - youtube: type: short title: "{youtube_title}" description: "{youtube_description}" 4. track_in_airtable: base: "Content Tracker" fields: [video_url, platforms, publish_time, status] 5. notify_slack: channel: "#content-published" message: "Video published to all platforms: {title}"Analytics & Optimization
Key Metrics to Track
| Metric | Target | Action if Below |
|---|---|---|
| Watch Time | >50% | Improve hooks |
| Engagement Rate | >5% | Better CTAs |
| Share Rate | >1% | More shareable content |
| Follow Rate | >2% | Stronger value prop |
| Profile Visits | >10% of views | Clearer CTA |
Performance Analysis Template
markdown
# TikTok Weekly Performance Report
## Overview- Videos Posted: 21- Total Views: 150,000- New Followers: 500- Engagement Rate: 6.2%
## Top Performing Videos| Video | Views | Likes | Comments | Shares ||-------|-------|-------|----------|--------|| "3 productivity hacks" | 45K | 3.2K | 234 | 567 || "POV: Monday morning" | 38K | 2.8K | 189 | 423 |
## Content Analysis- Best performing pillar: Educational (avg 25K views)- Best posting time: 7pm (2x engagement)- Best hook type: Question format
## Recommendations1. Create more tutorial content (40% → 50%)2. Shift posting to 7pm slot3. Use question hooks more frequently4. Participate in trending sound XTrend Identification
How to Find Trends Early
yaml
trend_sources: - TikTok Discover Page: Check daily - Creator Search Insights: In-app analytics - TrendTok App: Trend tracking tool - Exploding Topics: Early trend detection - Twitter/X: Cross-platform trends
trend_criteria: - Sound usage growth: >500% in 48h - Not yet saturated: <10K uses - Fits your niche: Can add unique angle - Positive sentiment: No controversy
action_speed: - Day 1-2: Highest potential - Day 3-5: Still good - Day 6+: Likely saturatedOutput Examples
Script Output
Request: "Create a TikTok script about productivity tips for remote workers"
Output:
📹 TikTok Script: Remote Work Productivity
[HOOK - 0:00-0:03]"Working from home but can't focus? Try this:"[TEXT: "WFH Productivity Hack 🏠"]
[CONTENT - 0:03-0:25]"I've been remote for 3 years, and this changed everything."
"First - the 2-minute rule."[TEXT: "If it takes 2 min, do it NOW"]"Any task under 2 minutes, do it immediately."
"Second - the fake commute."[TEXT: "Walk around the block"]"A 10-minute walk before work tricks your brain into work mode."
"Third - the shutdown ritual."[TEXT: "Close laptop + say 'shutdown complete'"]"Literally say 'shutdown complete' when you close your laptop."
[CTA - 0:25-0:28]"Follow for more WFH tips that actually work!"[TEXT: "Follow @yourhandle"]
---📊 Hashtags: #workfromhome #productivityhacks #remotework #wfhtips #fyp🎵 Suggested sound: Trending productivity audio⏰ Best time to post: Tuesday 7pmTikTok Marketing Skill - Part of Claude Office Skills
