Seo Optimizer

作者 claude-office-skills9c4c7d5cd281MIT499 個星標收錄於 2026年10月8日更新於 2026年10月8日儲存庫8 個月前更新

SEO strategy and optimization - keyword research, on-page SEO, technical audits, content optimization, and rank tracking

僅含說明Marketing & Sales
AI 產生的概覽

提供 SEO 策略指引：關鍵字研究、頁面優化、技術稽核、內容簡報與排名報告。

功能
此技能提供結構化的 SEO 框架與檢查清單，涵蓋關鍵字研究與搜尋意圖分類；標題標籤、中繼描述、標題層級、內部連結與網址等頁面要素；以及可檢索性、可索引性、Core Web Vitals 和結構化資料等技術稽核。它也提供內容簡報與優化範本、每月排名追蹤報告格式，並以一篇部落格文章優化範例說明流程。產出為規劃文件、檢查清單與建議，而非直接執行的變更。
適用情境
適用於規劃或檢視網站與頁面的自然搜尋策略時，例如建立關鍵字對應、進行技術 SEO 稽核、為內容撰寫者準備簡報，或編製每月 SEO 成效報告。
執行需求
未附帶指令碼或工具，僅為說明性指示。多個步驟引用外部服務與資料來源，例如 Google Keyword Planner、Ahrefs 或 Semrush、AnswerThePublic、Google Trends、Google Search Console、PageSpeed Insights、GTmetrix 和 WebPageTest，需另行取得存取權限。

SEO Optimizer

Comprehensive SEO strategy and optimization covering keyword research, on-page SEO, technical audits, content optimization, and performance tracking.

Overview

This skill covers:

  • Keyword research and strategy
  • On-page SEO optimization
  • Technical SEO audits
  • Content optimization
  • Rank tracking and reporting

Keyword Research Framework

Research Process

yaml
keyword_research:  step_1_seed_keywords:    sources:      - brainstorm: core_product_terms      - competitors: top_3_competitor_keywords      - customer_language: support_tickets, reviews      - related_searches: google_suggestions        step_2_expand:    tools:      - google_keyword_planner      - ahrefs/semrush      - answerthepublic      - google_trends      step_3_categorize:    by_intent:      informational: "how to", "what is", "guide"      navigational: brand terms      commercial: "best", "vs", "review"      transactional: "buy", "pricing", "demo"        step_4_prioritize:    scoring:      search_volume: 1-5 (higher = better)      keyword_difficulty: 1-5 (lower = better)      business_relevance: 1-5 (higher = better)      priority_score: (volume × relevance) / difficulty

Keyword Mapping Template

yaml
keyword_mapping:  homepage:    primary: "[main product category]"    secondary: "[brand] + [category]"      product_pages:    primary: "[specific product name]"    secondary: "[product] features/pricing"      blog_posts:    primary: long_tail_informational    secondary: related_questions      landing_pages:    primary: high_intent_commercial    secondary: comparison_terms

On-Page SEO Checklist

Content Elements

yaml
on_page_checklist:  title_tag:    format: "Primary Keyword | Secondary Keyword | Brand"    length: 50-60 characters    requirements:      - keyword_at_start: true      - unique_per_page: true      - compelling_for_clicks: true        meta_description:    length: 150-160 characters    requirements:      - include_keyword: true      - include_cta: true      - unique_per_page: true        h1_tag:    count: 1 per page    requirements:      - include_primary_keyword: true      - different_from_title: slightly        heading_structure:    h2: main_sections (2-6)    h3: subsections    h4: details (if needed)    keywords: naturally_in_headings      content:    word_count:      product_page: 500-1000      blog_post: 1500-2500      pillar_page: 3000+    keyword_usage:      density: 1-2%      in_first_100_words: true      in_last_100_words: true      lsi_keywords: include_related_terms        images:    alt_text: descriptive + keyword    file_name: keyword-descriptive-name.jpg    compression: optimized_for_web      internal_links:    count: 3-5 per page    anchor_text: keyword_rich    structure: topic_clusters      external_links:    count: 2-3 to authority sites    rel: nofollow (if needed)

URL Structure

yaml
url_best_practices:  format: domain.com/category/keyword-slug    rules:    - lowercase: always    - hyphens: between_words    - length: under_75_chars    - keywords: include_primary    - no_dates: unless_news    - no_parameters: when_possible      examples:    good: "/blog/seo-optimization-guide"    bad: "/blog/2024/01/15/the-ultimate-seo-guide-for-beginners-in-2024/"

Technical SEO Audit

Audit Checklist

yaml
technical_seo_audit:  crawlability:    - robots_txt: properly_configured    - sitemap_xml: submitted_to_gsc    - crawl_errors: none    - blocked_resources: check      indexability:    - canonical_tags: correct    - noindex_pages: intentional_only    - duplicate_content: resolved    - thin_content: improved_or_noindexed      site_speed:    metrics:      - lcp: <2.5s (largest contentful paint)      - fid: <100ms (first input delay)      - cls: <0.1 (cumulative layout shift)    tools:      - google_pagespeed_insights      - gtmetrix      - webpagetest    common_fixes:      - image_optimization      - lazy_loading      - minify_css_js      - browser_caching      - cdn_implementation        mobile_friendliness:    - responsive_design: true    - tap_targets: adequate_size    - font_size: readable    - viewport_configured: true      https:    - ssl_certificate: valid    - mixed_content: none    - http_redirects: to_https      structured_data:    types:      - organization      - product      - article      - faq      - breadcrumb    validation: google_rich_results_test

Core Web Vitals Optimization

yaml
core_web_vitals:  lcp_optimization:    - preload_hero_image    - optimize_server_response_time    - remove_render_blocking_resources    - use_cdn      fid_optimization:    - minimize_javascript    - defer_non_critical_js    - use_web_workers    - break_up_long_tasks      cls_optimization:    - set_image_dimensions    - reserve_space_for_ads    - avoid_inserting_content_above_existing    - use_transform_animations

Content Optimization

Content Brief Template

yaml
content_brief:  title: "{SEO-Optimized Title}"    target_keyword:    primary: "[main keyword]"    secondary: ["keyword 2", "keyword 3"]    lsi: ["related term 1", "related term 2"]      search_intent: informational|commercial|transactional    target_word_count: 2000    outline:    - h2: Introduction      notes: hook + preview          - h2: What is [Topic]      h3: Definition      h3: Why it matters          - h2: How to [Main Action]      h3: Step 1      h3: Step 2      h3: Step 3          - h2: Best Practices      h3: Practice 1      h3: Practice 2          - h2: Common Mistakes        - h2: FAQ      questions: from_people_also_ask          - h2: Conclusion      include: cta        competitors_to_beat:    - url_1: word_count, gaps    - url_2: word_count, gaps    - url_3: word_count, gaps      unique_angle: what_makes_ours_different    internal_links:    - "[anchor text](/related-page)"      cta: what_action_should_reader_take

Content Optimization Checklist

yaml
content_optimization:  before_publishing:    - [ ] Primary keyword in title    - [ ] Primary keyword in first 100 words    - [ ] H2/H3 include keywords naturally    - [ ] Alt text on all images    - [ ] Internal links to related content    - [ ] External links to authority sources    - [ ] Meta description optimized    - [ ] URL is clean and includes keyword    - [ ] Content answers search intent    - [ ] Longer/better than competitors      after_publishing:    - [ ] Submit to Google Search Console    - [ ] Share on social media    - [ ] Build internal links from other pages    - [ ] Monitor rankings    - [ ] Update based on performance

Rank Tracking & Reporting

Monthly SEO Report

markdown
# SEO Performance Report - {Month}
## Organic Traffic Summary| Metric | This Month | Last Month | YoY ||--------|------------|------------|-----|| Sessions | 50,000 | 45,000 | +25% || Users | 40,000 | 36,000 | +22% || Conversions | 500 | 420 | +19% || Conv Rate | 1.0% | 0.93% | +7% |
## Keyword Rankings### Improved| Keyword | Old Rank | New Rank | Change ||---------|----------|----------|--------|| "project management software" | 15 | 8 | +7 || "best pm tool" | 22 | 12 | +10 |
### Declined| Keyword | Old Rank | New Rank | Change ||---------|----------|----------|--------|| "task tracking" | 5 | 9 | -4 |
### New Rankings| Keyword | Rank | Volume ||---------|------|--------|| "agile project management" | 18 | 2,400 |
## Top Pages by Traffic| Page | Sessions | Conv | CVR ||------|----------|------|-----|| /blog/pm-guide | 8,000 | 80 | 1.0% || /features | 6,000 | 120 | 2.0% || /pricing | 4,000 | 200 | 5.0% |
## Technical Health- Crawl errors: 0 ✅- Core Web Vitals: All passing ✅- Mobile usability: 100% ✅- Index coverage: 95% pages indexed
## Actions Taken1. Published 4 new blog posts2. Updated 3 existing posts3. Fixed 5 broken links4. Improved page speed on 10 pages
## Next Month Plan1. Target 5 new keywords2. Build 10 backlinks3. Launch pillar content on [topic]4. Technical fixes for [issues]

Output Example

Request: "Optimize this blog post for SEO: 'How to Manage Remote Teams'"

Output:

markdown
# SEO Optimization Recommendations
## Keyword Analysis**Primary Keyword**: "how to manage remote teams"- Search Volume: 2,400/mo- Difficulty: 45/100- Current Rank: Not ranking
**Secondary Keywords**:- "remote team management" (1,900/mo)- "managing remote employees" (1,300/mo)- "remote team tips" (880/mo)
## Title Tag**Current**: "How to Manage Remote Teams"**Optimized**: "How to Manage Remote Teams: 15 Proven Strategies (2026 Guide)"
**Why**: Adds specificity (15 strategies), year for freshness, stays under 60 chars
## Meta Description

Learn how to manage remote teams effectively with 15 proven strategies. From communication tools to building culture, discover what top remote managers do differently.

(155 characters, includes keyword, has CTA)
## Content Recommendations
### Structure

H1: How to Manage Remote Teams: 15 Strategies That Actually Work

H2: Why Remote Team Management is Different H3: The Unique Challenges H3: The Hidden Opportunities

H2: 15 Proven Remote Team Management Strategies H3: 1. Establish Clear Communication Channels H3: 2. Set Expectations Early ... (continue for all 15)

H2: Tools for Remote Team Management H3: Communication Tools H3: Project Management Tools H3: Time Tracking Tools

H2: Common Remote Management Mistakes to Avoid

H2: FAQ: Remote Team Management

  • How do you build culture remotely?
  • What's the best meeting frequency?
  • How do you handle different time zones?

H2: Conclusion: Start Managing Your Remote Team Better Today


### Word Count**Target**: 2,500-3,000 words**Current top result**: 2,200 words
### Internal Links to Add- /blog/remote-work-tools → "remote work tools"- /blog/team-communication → "team communication"- /features/collaboration → "collaboration features"
### Checklist- [ ] Add keyword to first paragraph- [ ] Include stats/data (e.g., "70% of workers...")- [ ] Add custom images with alt text- [ ] Include expert quotes- [ ] Add schema markup (Article + FAQ)

SEO Optimizer Skill - Part of Claude Office Skills

來源與署名

來源：claude-office-skills/skills位於seo-optimizer提交9c4c7d5

授權條款： MIT

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